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By Trevor Roberts
January 1, 2014

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Happy 2014!

Cross & Crown – 2013 In Review from Cross & Crown on Vimeo.

Tags: Company News | Leave a comment

By Trevor Roberts
July 16, 2013

4 Comments

CASE Award Winner

The Council for Advancement and Support of Education (CASE) is an international association of educational institutions. Each year, CASE recognizes best practices in advancement and outstanding people who contribute to the growth and understanding of the advancement profession. The fundraising video we created for
Mercersburg Academy recently won a CASE award! 

Out of 95 entries in the fundraising videos category, Mercersburg’s “Did You Know” video was one of 8 winners. Congratulations, Mercersburg Academy!

We can help bring your ideas to life in a creative, compelling video. 
Let’s talk » 

Tags: Video | 4 Comments

By Joel Davis
June 11, 2013

2 Comments

Time and Money

We don’t just make beautiful designs, we make powerful applications that save time and money.

Recently we built a transportation logistics, tracking, billing, and reporting system for Equipment Transport, LLC. Their old system relied on manual paperwork processes with very little automation. We worked with ET to develop a process and a system that eliminated redundancies to increase their efficiency and provide them with the real-time information they needed to effectively manage their operations from anywhere.

The new application tracks every run made by each truck, prepares invoices, and produces customer, cost, and efficiency reports along with producing other essential, decision-making data pieces. Together we were able to address their specific problems with a completely custom application designed and tuned to their exact needs.

We would love to show you how we can save you time and money.

Contact us today »

Tags: Clients | 2 Comments

By Joel Hudson
February 26, 2013

One Comment

Visual Engagement

According to a recent post by Hubspot, visual engagement is at an all time high, especially on social media.

Here are a few quick stats from their article:

  • On Facebook, videos are shared 12 times more than links and text posts combined.
  • On Facebook, photos are liked 2 times more than text updates.
  • 42% of all Tumblr posts are photos.
  • On YouTube, 100 million users are taking a social action on videos every week.
  • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

Visuals such as photos, videos, infographics, and posters are engaging in unique ways.

Visuals are eye-catching.

In this era of short attention spans and busy lives, it is crucial to grab attention and keep it. Visuals break up chunks of text and our eyes naturally gravitate toward them. The more eye-catching, the more engaging.

Visuals are fast and informative.

You can convey a lot of significance and data in a short amount of time with creative visuals. Once your audience is hooked in, they are more likely to invest time in reading further and learning more.

Visuals cross language barriers.

A photo universally evokes emotion and captures interest. With globalization and the need to reach multi-cultural markets, visuals break through the barriers of language and cultural differences.

 

It’s time for your organization to increase its visual engagement strategy.

We can help with everything from developing concepts to designing graphics to producing videos. Contact us today and let’s get the ball rolling.

Tags: Web Design | 1 Comment