Brian Rowe on
"One of the pitfalls... is trying to do too much." Thank you. It's good to know that someone out there agrees with me. I've gotten into a few debates recently with a number of marketing/PR reps who say that EVERY business needs to be on EVERY social platform. Sure, most businesses can benefit, but not if they don't take the time to learn the technology and methods, and then keep up with it. There are reasons that many companies hire people solely to manage social media.
    Trevor Roberts on
    Brian - well said! I have seen a couple to many businesses setup a facebook account then do nothing with it. They think that it will work for them and not take any effort on their part. The key is finding your market and using the network to connect to your market!

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