The Challenge – Branding
Abednego coffee is known for their quality, fair-trade coffee. 25% of their products are given away to various organizations that make a difference in the world. They have been a longtime friend and client of Cross & Crown since they opened their doors in 2008 and our teams have worked on several successful projects together. In 2016 Abednego coffee approached us to help re-envision their brand for where they were as a company. They wanted a brand that would position them for growth in a competitive marketplace.
The Challenge – Packaging
We knew Abednego’s brand needed to have the look and feel of quality to appeal to their customer base, as well as be approachable and unique enough to appeal to new customers. Abednego’s core identity has always been earthy and hipster with a back-to-nature feel, and we wanted this to be expressed through all of the branding elements.
Once the logo was established, we extended Abednego’s brand to the retail element of their business – custom packaging.
Abednego values sustainability and maintains an ongoing commitment to give back to the community, so we worked closely with the Abednego team to select packaging that represented both of these values. We wanted every “touch” of the brand to reinforce their natural brand and values.
The Challenge – Website
Through web purchases
of online orders shipped
growth after re-branding
The Challenge – Brand Story Film
The Abednego project was capped off with a brand story film to showcase the heart of Abednego and allow visitors to experience what the Abednego brand is about, through video. We are poised to remain partnered with Abednego as their brand continues to grow, expand and make a difference in this world.