Bridge of Hope has three distinct audiences:
- Families seeking help
- Current financial supporters
- Potential new donors
The first step we took with Bridge of Hope was to create a new sitemap to help catering towards these specific audiences. While doing this, we completed a content inventory on their existing site to strip out old or dated pages that did not line up with their digital strategy. The sitemap we created removed page links too deep for users to find and focused on clear terminology to avoid confusion for visitors.
For families seeking help, we added multiple menu locations that make it easy for users to find help local to them. Locations are organized by state, providing essential information for immediate contact such as phone number, address, email, website, and a single contact.
Donors are the lifeline of nonprofits. While generating new leads is always a priority, it is just as important to keep past and current supporters engaged. We designed a new “Give” page to let donors see and choose different initiatives to give towards while keeping a separate “Donate Now” page that prioritizes the giving process on one simple page.