A Holistic Approach to
Growth & Engagement

C12 Northern New Jersey is a peer advisory organization designed for Christian business leaders, specifically CEOs and executives.

Through close collaboration, Cross & Crown developed a cohesive digital presence that authentically showcases C12’s value. Our holistic strategy combined web design, video production, and a full marketing campaign to re-engage lost opportunities, cultivate new leads, and build the C12 Northern NJ Chapter and leverage its thought leadership.

Designing a Strategic
Web Presence

Cross & Crown began with an in-depth brand narrative and strategy process to define what sets C12 Northern NJ apart and to identify the ideal customer. We developed a custom website designed to generate leads, integrated video content, and created a member resource and content generation area. This holistic approach ensured the website aligned with C12’s brand standards and effectively positioned the chapter for success.

Amplifying Digital
Brand Recognition

Building on the custom website, Cross & Crown implemented a digital marketing strategy centered around C12’s brand narrative, keyword research, and search engine optimization (SEO). We elevated C12 Northern NJ’s digital presence through paid ads and a content calendar that strategically guided organic efforts. This approach maximized visibility, reinforced brand consistency, and ensured C12 reached its target audience with precision and effectiveness.