Franklin County Area Development Corporation

The Challenge

The Franklin County Area Economic Development Corporation (FCADC) is responsible for economic development strategy across the entirety of Franklin County, PA. The FCADC works hard to provide planned economic growth for Franklin County while balancing employment opportunities that are friendly to families while also being sustainable.
As a fellow Franklin County business, the FCADC partnered with us to help reimagine their website. The FCADC has a plethora of development sites available that were difficult to access or find information on, and lacked a central organized area for resources. As a whole, the FCADC website was complicated, visually outdated, and difficult to manage.

Franklin County Area Economic Development Corporation

Our Solution

At the beginning of our process, we sat down with the FCADC to discover who their core audience is and what information they look for. We created a new sitemap that better caters to their audience and simplified the organization of their content. In addition, we were able to take Franklin County’s demographics and build out pages which highlight the county’s shovel-ready infrastructure.

The FCADC’s available sites vary from existing sites to build-to-suit sites across five different locations. We created a matrix for all their locations which allows a user to find a development space based on a number of different criteria, including type, location and square footage. Each development space features a description with highlights and the ability to post downloads, floorplans or embedded videos which feature the site.

Franklin County Area Economic Development Franklin County Area Economic Development
Franklin County Area Economic Development Franklin County Area Economic Development

“The C&C team were great to work with on this important redesign. Our site now utilizes the latest in web multimedia technology designed to help reach our clients in a more effective manner. Additionally, we were able to design a more user friendly web experience, especially via our new site selection tool that was designed by C&C staff exclusively for the FCADC and our needs.”

David Mackley

40%

first month organic traffic growth

33%

decrease in bounce rate