The Challenge – Branding
The Challenge – Website
After establishing the Financial Health brand, we worked on building a web platform to meet the needs of eventual users. Through self-assessment surveys, “Best Practices” resources, and online training courses, users can get free resources that allow them to grow together toward greater financial health as individuals or organizations. The navigation needed to be simple, and resources should be easily found and organized as the demographic for Financial Health spanned from users in their 20’s to well over 60.
"The Cross & Crown team listened to our unique needs, adapted as our project expanded, presented creative and compelling solutions, and implemented it all with skill. We were thrilled with the result — a clean, modern web design that helps pastors and church leaders access the financial help they need!"
Sarah Kropp Brown | Communications Director
In working with NAE’s internal team, we created a new brand catered towards pastors and churches looking for resources geared towards financial health. In addition to a living, breathing brand, together we developed a web platform to provide helpful assessment surveys, online training and free resources.