The Challenge – Branding

The National Association of Evangelicals (NAE) had previously partnered with our team on a number of high-profile projects that were launched to rave reviews. When NAE received a Lilly grant they immediately contacted us to help bring the Financial Health for All initiative to life.
Financial Health offers solutions for pastors and churches facing economic challenges. As NAE research illustrates, most pastors and spouses suffer in silence when it comes to the financial challenges in their home and church. The goal of the Financial Health for All initiative was to connect and resource denominations, churches, and pastors in the area of pastor finances.

The Challenge – Website

After establishing the Financial Health brand, we worked on building a web platform to meet the needs of eventual users. Through self-assessment surveys, “Best Practices” resources, and online training courses, users can get free resources that allow them to grow together toward greater financial health as individuals or organizations. The navigation needed to be simple, and resources should be easily found and organized as the demographic for Financial Health spanned from users in their 20’s to well over 60.

"The Cross & Crown team listened to our unique needs, adapted as our project expanded, presented creative and compelling solutions, and implemented it all with skill. We were thrilled with the result — a clean, modern web design that helps pastors and church leaders access the financial help they need!"

Sarah Kropp Brown | Communications Director

The Result

In working with NAE’s internal team, we created a new brand catered towards pastors and churches looking for resources geared towards financial health. In addition to a living, breathing brand, together we developed a web platform to provide helpful assessment surveys, online training and free resources.