The Challenge – Branding

The Global Immersion Project is a peacemaking training organization who exists to renovate and activate the US American church as an instrument of peace. After years of successful work in the US and internationally they felt that they were being held back by their current brand and website. In addition to potential growth, the founders of Global Immersion were releasing a book that would be gaining media attention.
Our first job was to give a facelift to the Global Immersion brand. Leadership wanted to pay homage to their existing logo by keeping the water drop and world symbols, but give us freedom with the layout, type and color choices. We were able to keep the symbols Global Immersion Project wanted to honor, upgraded the type and flattened the logo for better readability and added recycle value.

The Challenge – Website

After updating Global Immersion’s brand, we worked with leadership to develop a strategy that would allow their organization to appeal to a larger subset of individuals and groups. The website was built to maintain appeal of their core demographic and to provide specific content funnels to approach new groups of individuals, schools and churches. We handcrafted each page to visually highlight Global Immersion’s unique messaging and content, while encouraging user engagement.

"The Team at Cross & Crown was fantastic to work with! We can't wait to continue to work with them as we grow."

Hailey Mitsui-Davis I Director of Communications and Development

The Result

Global Immersion’s new brand and website have been well received and have become the main source of growth and donations for the organization. The website was handcrafted with customization and growth in mind, allowing Global Immersion to further expand their reach and impact by themselves without relying on a dedicated web company or service.