King Street Church
A Church Built For Community
As one of Chambersburg’s largest churches, King Street Church was seeking a new brand identity and a reimagined web experience focused on visitors and members alike. The goal was to produce a brand identity that represents King Street’s unique location downtown and to showcase web content that is organized, and easy to find.
Cross & Crown’s design team developed a fresh, modern brand identity to consistently represent King Street’s physical space, as well as molded their new brand into their digital experience with a custom website developed on the WordPress CMS platform.
King Street Church reached out to Cross & Crown to design a new brand identity that was fresh, modern, and could be expanded into their physical and digital spaces. Located in the heart of downtown Chambersburg, King Street wanted their brand identity to represent both their location and their name.
Cross & Crown’s design team delivered a solution by combining a map pin and “K” letter to create a unique, creative icon that stands on its own. Our team continued brand exploration further by building out a branding guide for color palettes, typography, and other direction for brand elements and assets.
A Place For Everyone
After rebranding King Street Church, we worked with their creative team to plan a new website. King Street wanted their website to appeal to both new visitors and members, but also provide easy-to-access content around their in-house produced media content and create a space to highlight serving opportunities.
Using our newly developed visual standards, Cross & Crown designed a custom website that features integrated video, a full events calendar, and page builder to allow King Street’s creative team to build and self manage their own content.Visit Site
As a church heavily involved in serving the local community, King Street Church wanted a platform to house opportunities to serve with their local partners and the community in general.
Our team designed and developed a web app which allows King Street Church’s leadership, church partners, and community leadership to post their own serving opportunities. The platform features the ability to register volunteers online and communicate to volunteers through messaging and automated email notifications.Visit Site
We must be a challenging client – we brought strong voices and opinions to the table with a huge list of very specific wants for our website. The conversation could have easily produced a confused, cluttered mess. Cross & Crown was able to help us identify what was most important, while incorporating multiple levels of functionality. We were impressed that the team delivered a website that serves our church family with a beautiful, user-friendly format.
Susanna Allen | Communications Coordinator
A Place in the Community
Our design work for King Street Church’s brand helped to solidify their visual presence in both print and digital worlds, bringing with it consistency and familiarity. The new website and serving platform has boosted performance and audience engagement, increasing their digital footprint in an efficient and complete way while giving outsiders a powerful, visual display of information.