We dove into the website design and development with the goal of featuring Lenca’s coffee products and their origins. We really wanted to showcase details of their process all the way down to the very farm and farmer the the beans come from. Because coffee buyers don’t always understand concepts like Commodity, Fair Trade, and Direct Trade Coffee, we wanted to explain and educate the differences to consumers. There is a benefit to coffee buyers for Direct Trade coffee, and we wanted them to understand the Lenca Farms model and make an informed decision.
Lenca Farms uses a sustainable model that helps not only the seller, but the entire Lenca community. When you buy Lenca Farms coffee, you are—in effect—helping to sustain rural farmers in the Lenca community. An entire section on the website entitled “Learn
” is dedicated to explaining the Lenca Farms model. We highlighted this aspect of their work because we knew many of their potential customers would be even more excited to learn that when they purchased coffee, it was also giving back to the Lenca community. We also wanted to dedicate a section of the website
on educating users about the process of growing green bean coffee and the different wash processes. This is another differentiator for Lenca Farms, and it also helps potential customers make more educated decisions about their coffee purchases.