Roland Builder has designed and built award-winning custom homes in central Pennsylvania for over 40 years. What started as a small family business has evolved and grown into a team of highly-qualified professionals with a knack for innovative design, exceptional quality, and a superior building experience.
When the time came to update their brand, the Roland Builder team tasked Cross & Crown for the challenge. After a successful brand update, Roland Builder partnered with us to rebuild their website, expand their digital marketing, and further tell their story through video.
To help shape their new website and marketing plan, we had to evaluate and update Roland Builder’s brand. With a rich family history and a standard of excellence, the logo had to pay homage to their past while laying the foundation for their future.
Amidst heavy competition from other home builders in the area, Roland Builder’s updated brand had to maintain the recognition they worked so hard to establish while appealing to a new generation of customers.
A Website to Match
Roland Builder’s old website was built on an outdated WordPress theme which was difficult to manage and update. To align their digital presence with their updated brand, our design team worked with Roland Builder to plan, design, and build a new website experience.
Roland Builder understands and appreciates quality design in how they build their homes, so it was imperative for us to design a website that not only impresses potential customers, but allows them to manage and update content on their own with ease. We designed a website with pages that showcase homes and processes, as well as highlight their communities and available homes for sale.
Our brand embodies more than just dream homes, it is the legacy of my family, the integrity of my word, and the incorporation of my faith and values. The team at Cross & Crown has been invaluable for the elevation of my brand and the advancement of my company. From rebranding, logo design, website, photography, video, and social media, they handled it all in a positive and professional manner. I couldn’t be more happy with their work.
Brent Roland | Roland Builders
Sharing the Spaces
As a recognized custom home builder in central Pennsylvania, Roland Builder wanted to find a visual way to tell their story and appeal to a customer base who desires to build their dream home. Our video team worked with Roland Builder to develop a concept, create a specific shot list, and plan all technical filming and logistics to create their brand video.
Our work resulted in an appealing video focused on Roland Builder’s exceptional quality, craftsmanship, and a superior home building experience.
The new Roland Builder brand wanted to educate potential customers on the types of homes they built, and offer a way for home buyers to engage throughout the building process. Our marketing team researched the current housing market and analyzed the appropriate platforms to push customer engagement on.
Beyond our standard website SEO integration, we heavily focused on Roland Builder’s Facebook platform to educate customers on the types of homes they build and how their homes can fit into any lifestyle. Roland Builder effectively shares updates on their building projects while engaging with homeowners.
Through a comprehensive digital marketing strategy, execution, and close collaboration with the Roland Builder team, we were able to obtain the following results in less than a year.