Since SEAPC had worked with us before, we had a strong rapport with them and a solid understanding of who SEAPC was and what their work involved. After connecting with SEAPC in our kick-off meeting, we learned how they had changed over the past three years, not only in what they do, but also where they work. Based upon this new information, we established a new sitemap that focused on their core areas of service and simplified access to other areas of their website.
To better understand what SEAPC does, we introduced a new “Overview” page which allows their audience to better understand SEAPC’s work on simpler level before digging deeper into the specifics of their work. We simplified SEAPC’s “About Us” pages by removing dated content to create a better flow of information and redesigned their “Donate” page to bring simplicity to the giving process while maintaining credibility to new and existing donors.
Lastly, to accomplish SEAPC’s goal of a better blog experience, we overhauled SEAPC’s blog layout to create a simpler reading environment and feature more immersive imagery. We made sure to include the details, such as author information, improved social sharing and access to other related content within their blog.