We developed an online experience which clearly separates both audio and video content into one of two funnels: “watch” and “listen.” To accomplish this, we created a powerful, taxonomy-based search plugin to help users search for content based on author, speaker, or unique keywords. We knew a robust search engine would be foundational to allowing users to find what they were looking for and also for discovering new content they may not yet know about, but that would interest and delight them (and keep them coming back!)
We also designed an online store system to allow Socrates in the City to feature and sell chosen products, as users often want to listen to content on-the-go.
The online space we created allowed Socrates in the City to highlight past guests and their specific content. This is to help serve users relevant content related to their interest areas.