The Challenge – Strategy
Solution Part 1: Digital Marketing
Before Sunnyway Foods could identify an effective digital solution, they needed to understand what drives their younger consumer base to purchase or shop. We worked with their leadership team to develop a comprehensive audience outline that included engagement strategies for specific personas. Once their targeted audience was clearly identified and decided upon, our team created a digital content strategy that involved Facebook, SEO, and PPC advertising with results nothing short of phenomenal!
rise in engagement
Engagement on Sunnyway’s Facebook page went up by 152%. In the first month, we increased their Facebook followers by over 25%.
Solution Part 2: A New Website
The digital marketing success prompted Sunnyway’s leadership team to re-think their web presence and expand their digital footprint with a newly designed website. Sunnyway Foods continued to work with our team to develop a new website specifically designed to convey their in-store products, as well as convert potential customers into qualified leads by building their newsletter subscription list. We also were able to feature unique content such as coupons, recipes, pump perks and employment opportunities.
Solution Part 3: Brand Video
To leverage the buying habits of the younger demographic – who increasingly use video to make purchasing decisions – our team recommended integrating video into Sunnyway Food’s digital strategy. We wanted to showcase the rich history and heritage of Sunnyway Foods and the deep commitment to their community by providing quality goods.