The Challenge – Branding

In 2001, Trickling Springs Creamery (TSC) had a small following of stores who used their products. Fast forward 15 years – TSC had expanded to major supermarket chains along the east coast. TSC’s branding had not kept up with the pace of their growing product lines, nor did it represent the professionalism a national brand needed to break into new markets. We were approached by TSC to help evolve them into a cohesive three-tiered brand, positioning them expand into new markets and product lines.
Our team led Trickling Springs Creamery though a brand-realignment process in 2016. This involved discovery of their current market, analysis of existing markets that TSC wanted to break into, and evaluation of TSC’s core identity and key messaging. The goal of this initial process was to design a consistent, structured brand that would accurately and flexibly represent TSC throughout their diverse business units and product lines.

"We started working with Cross & Crown in 2011 as we were developing a new brand for our natural milk line. Since that time, they have helped us through a complete re-branding of our company and product lines, 3 websites, several large video projects, and many small digital and print projects. We appreciate their dedication to making sure what they deliver is always telling the story of who we are."

Joe Miller | VP of Marketing

The Result

In addition to our branding efforts, another core element of extending TSC’s brand reach is transparency – being able to connect the buyer to the farmer. We worked with TSC to produce a series of short films to showcase the mission of TSC through the voices of their farmers. The series has continued to grow throughout 2017 because of the resulting consumer engagement.

6

shot and edited videos

100k+

total views

825+

shares on social media

Ongoing Partnership

The new brand we produced allowed TSC to sustain their rapid growth into new markets. Our team continues to work with the Trickling Springs Creamery in-house marketing team on brand consistency efforts and stand-out packaging for their different product lines.