Marketing + Video
4 Ways Digital Video Advertising Attracts Better Leads
February 22, 2023
As digital marketing continues to evolve, businesses must stay ahead of the curve or risk falling behind the competition. One way to do this is by investing in digital video advertising.
Video has become one of the most effective forms of capturing leads online, and it’s no wonder why. Research shows that when compared to other types of ads, digital video ads attract better-quality leads and have higher conversion rates than other types of online ads.
The use of video is truly becoming the key differentiator between highly profitable companies and everyone else. Not only can videos grab people’s attention faster than any other form of digital advertising, but they also give us better leads by qualifying potential buyers with graphics, videos, music, and imagery.
Compared to banner ads and search engine ads, your customers may have the opportunity to view advertising videos in various places, e.g., TV, OTT (think Roku and Apple TV), YouTube, social media, and emails! Plus, videos can be shared quickly and easily among friends, adding an extra layer of reach for your product or service.
If you’re still on the fence about video marketing, keep reading to learn why digital video advertising attracts better leads. In this blog post, we will explore the benefits of using digital video advertising as part of your overall marketing strategy and discuss how you can get started with creating successful campaigns.
1. Video advertising is more engaging than traditional advertising.
Digital video advertising is often considered more engaging than traditional advertising for several reasons:
- Interactive experience: Digital video advertisements offer a more interactive experience compared to traditional advertisements. Viewers can interact with digital videos by clicking on links, making purchases, and providing feedback.
- Personalization: Digital video advertising allows for highly personalized experiences based on a user’s location, browsing history, and other data. This level of personalization makes the advertisement more relevant and appealing to the viewer.
- Dynamic Content: Digital videos can be updated in real-time and tailored to different audiences, making them more dynamic and relevant than traditional advertisements.
- Targeting: Digital video advertising allows for highly-targeted delivery of advertisements to specific audiences. This means that advertisers can reach the people most likely to be interested in their products and services.
- Measurable: Digital video advertising provides a wealth of data and analytics that can be used to measure the success of a campaign and make adjustments as needed. This level of measurement is not possible with traditional advertising.
Overall, digital video advertising offers a more engaging and personalized experience for viewers, as well as better targeting and measurement capabilities for advertisers, compared to traditional advertising.
Read More: Video Marketing 101: From Basics to Benefits Here’s What You Need to Know
2. Videos create a sense of urgency and encourage customers to take action.
Digital marketing videos are an invaluable tool for any business looking to gain more conversions and greater sales because they create a sense of urgency that can encourage customers to take action. Thanks to compelling imagery, music, and messaging, digital marketing videos bring your products and services to life and connect with viewers on deeper levels than plain text could ever do on its own.
Video also elevates that elusive sense of FOMO (fear of missing out) that we are all prone to from time to time. By introducing limited-time offers and special promotions, marketers are able to create a feeling of urgency that pushes customers toward making their purchasing decisions quickly.
However, digital marketing isn’t just about creating an impulse buy. These powerful tools can also help build trust with potential buyers by showing off products in action and emphasizing the benefits or features associated with them. This instills confidence in purchasers along each step of their customer journey.
By creating a sense of urgency, engaging the viewer, and building trust, digital marketing videos can help businesses to connect with their target audience and encourage them to take action.
Read More: 10 Digital Video Advertising Best Practices for a Competitive Edge
3. Videos are easy to share, increasing the reach and impact of your ad campaign.
Every marketer dreams of their digital advertising videos going viral, and here in the days following the Super Bowl, we will definitely see that happen. While you can’t exactly orchestrate a viral campaign, you can create knock-out videos and make it as easy as possible for viewers to share them with their connections.
Digital videos spread fast because it is nearly effortless to pass along videos across multiple platforms, like social media and email. When this happens, your message will rapidly reach and engage a wider audience, maximizing the overall impact of your campaign.
Furthermore, with analytics, you can track the performance of these ads, which gives you important insights into where they’re working best so that you can refine your strategy and adjust as necessary. If you want to get the most out of any ad campaign, incorporating digital video advertisements is a great way to go.
Read More: 7 Ways to Repurpose Video Content Across Platforms
4. Digital advertising videos build trust and credibility with potential customers.
Humanizing the brand is more than a buzzword—it’s a necessity when building trust in today’s marketplace. As consumers grow even more socially conscious and environmentally concerned, it’s become more important than ever to be proactive and demonstrate your credibility to your customers.
Digital advertising videos help with this by giving people a look behind the scenes of your organization. Showcasing your values and goals builds trust and credibility with potential customers, facilitating deeper and more personal levels of connection.
Customer reviews and testimonial videos are two marketing tactics that get amazing traction with viewers. These real-life accounts from existing customers provide the social proof necessary to help new customers trust that the business will deliver on its promises. Real-life testimonials and success stories are hard to argue with—people like to see proof that you mean what you say!
Read More: Planning to Use Video Marketing in 2023? Here’s Why You Should Hire a Pro
Ready to Give it a Shot?
Video advertising is a powerful tool to help you reach more potential customers and generate better leads. If you’re not already using video in your digital marketing strategy, now is the time to start.
Schedule a meeting with our team of experts to learn more about how we can help you create an effective video advertising campaign that will grow your business.