8 Marketing Strategies to Help You Find New Landscaping Leads

February 8, 2022

9 mins

Marketing your landscaping business can be confusing and overwhelming. Landscape professionals spend a large majority of their time planning, designing, and installing beautiful landscaping projects for their clients—not researching the ins and outs of digital marketing strategies.

Often, the work you do speaks for itself. Your beautiful landscape architecture and high-quality attention to detail should be properly recorded and shared across multiple communication channels. But this takes valuable time away from the daily responsibilities of running a business.

Reviews and referrals can also be a great source of leads. But you also need to monitor and respond as needed in order to maintain relationships with new audiences. It takes some work but helps to ensure your brand recognition continues to grow as you generate leads from new sources.

We understand the unique marketing needs of landscaping companies. You may just need fresh ideas to know how to get landscaping customers. But most of all, you need brand recognition and a steady flow of leads to hit revenue goals and keep business moving forward. We have ideas that can help you get there.

8 Marketing Strategies to Help You Find New Landscaping Leads

You have plenty on your plate already, so we have compiled a list of tried and true landscaping marketing strategies you can count on to get the marketing job done. You may need help implementing various aspects of these tactics but not to worry—we can help with that, too. Keep reading and we will be here to help every step of the way.

1. Branding

If you’re new to marketing lingo, branding can carry a variety of different connotations. In this context, we are talking about the look and feel your brand conveys to the public.

For B2C companies like landscapers, branding needs to be supported by visually appealing graphics and images that give potential customers an idea of your style.

If you haven’t taken the opportunity to invest significant attention in your logo, that is a great place to start. Landscaping companies have so many branding opportunities—from van wraps and employee apparel to digital billboards and direct mailings. You can put your logo on a lot of things, so be sure it’s fresh and relevant to the impression you want to make on the community in which you work.

Landscaping is often considered part science and part art, so you have room to apply creativity to the look and feel of your marketing material. The important thing to remember is that consistency is key. If you make updates to the look and feel of your brand, be sure that you apply the new look across all public representations of your brand.

Everything from your logo and website to how your company appears in online directories and listings, needs to match. This can be challenging to accomplish, but our company has extensive experience updating and monitoring our client’s digital footprints.

Read More: Brand Identity 101: The Ultimate Guide to a Fresh New Look for Your Business

2. Website Design

With a strong brand identity in place, make sure that you apply your beautiful branding to your website. Landscaping websites have become the primary way consumers interact with brands like yours. All the word of mouth in the world won’t amount to much if potential leads Google your business only to find a stale-looking website.

Landscape companies rely heavily on lead generation for growth. Your website can do wonders in helping generate new leads in unique ways. Create lead pages and offers geared toward specific personas to cast a wider net. And don’t forget to include clear calls to action throughout your site.

We’ve worked with landscaping companies to create crisp and clean websites that convey clear messages and calls to action. We focus on top-quality web design, intuitive site navigation, cross-platform responsiveness, and compelling content that moves leads through the sales funnel. User experience is key, and our web developers work behind the scenes to ensure that every click in the navigation makes sense to your customer persona.

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3. Professional Videography and Photography

As we stated before, landscaping is part science and part art. It would be a huge missed opportunity to not showcase the beautiful works of art you create for your clients. Whether you are a specialized firm focused on landscape architecture and design, or a company providing the most basic—and in-demand—services such as mowing; your final product is what keeps customers coming back for more.

Professional videography and photography do more to convince and convert potential landscape clients than words alone will ever do. Think back to referrals. Service-based industries thrive on a strong referral network. Why? Because satisfied customers rave about positive outcomes. Videos and photos of these positive outcomes demonstrate the caliber of work you offer and give potential customers a better idea of what to expect if they choose to work with you.

Videos and photos are so crucial to a strong marketing campaign because they can be repurposed across all platforms, e.g., your website, social media channels, billboards, pay-per-click advertising, and more. This tactic alone can really put the wind in your marketing sails—and sales 😉

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4. Social Media

Landscaping companies have enormous opportunities to market on social media because it’s highly visual and you have something to show for your work. It’s more difficult for businesses without a tangible product to market with visuals. Your services speak for themselves, which is why it’s so important to invest in top-quality videos and photos.

Sharing pictures and videos of projects and specialties can be beneficial on any platform, but you’ll probably get the most bang for your buck on Facebook and Instagram. TikTok could also be an option, but you need someone who knows how to leverage the tactics that make this platform so unique, such as video production, song selection, etc.

Social listening is a unique tactic and a great way to broaden your audience. For example, search your preferred social media channel for a specific topic relative to your industry. Find potential clients who are talking about this topic and join the conversation and offer your own comments. This will generate more exposure in places you may not have already considered.

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5. Lead Offers and Email Marketing

When we talked about websites above, we mentioned lead offers. Capturing leads using lead offers is the best way to nurture inbound sales leads. This will require a bit of persona development and keyword research in order to create a successful landscaping email marketing campaign.

Consider your ideal customer: what are their pain points or frustrations relative to the services you provide? Are they looking for tree trimming advice? Create a checklist of the things they need to do to trim the tree without causing damage. Or perhaps they are looking for specific ideas for ground cover or heat-tolerant plants. Create a downloadable guide of the best plant life for your area.

The key to this process is capturing a lead’s name and email address in exchange for the free download. Once you have their email address, you can begin nurturing the lead through appropriately-timed sales emails. A word of advice with nurturing leads through email: don’t go straight for the sale. Continue to provide valuable content your lead can use and build trust that can result in sales in the future.

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6. Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of adding specific keywords to your website and securing backlinks from other reputable sources to increase your position in search results.

Simply speaking, if you want to rank on page one for the term “landscaping companies near me” you have to have that term and related terms strategically placed throughout your website. Additionally, you will need a strong network of backlinks for a better overall page rank.

There are tools you can use to get a better understanding of the terms people are searching for to find the services you provide. It is tricky to get the hang of it, so if you need help or have questions please reach out to us. We would be glad to help you identify the right keywords and optimize your website for search engines.

SEO is non-negotiable in today’s marketing landscape. It’s well worth your time to understand how SEO works because this is a great way to boost leads. Ensure that your website is populated with relevant keywords in the right places in order to boost your page rank on the search engine result pages (SERPs).

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7. Online Advertising

Online advertising goes by a lot of different names these days. If you’ve researched marketing for long, you have probably heard of pay-per-click (PPC), retargeting ads, Facebook Ads, Swipe Up Features, YouTube video advertising, and more.

The idea here is that online advertising is more like traditional advertising, e.g. you pay to play. This is different from SEO which is more like earned media that you get through keyword optimization and backlinks.

Online advertising can be effective on its own, but when tied into an overarching lead generation campaign, you can marry up online ads with lead pages to build your email list and begin lead-nurture relationships with a variety of potential customers.

A word of caution, before investing heavily in online advertising, be sure you have a clear understanding of where the ads will lead. It’s not enough to just have a great photo and compelling headline. You need a solid strategy for what happens after a person clicks on your ad. Ninety-nine percent of the time the ad links to your website. So go back to the top of this list and make sure your website is ready for the traffic.

Read More: The Hidden Benefits of Pay-Per-Click

8. Blogging and Vlogging

Last but not least, a highly effective marketing tactic for landscaping companies to win more leads is content marketing. You’ve probably heard of blogging which is tantamount to online articles on specific topics. Vlogging is similar except the content is video-driven and typically appears on websites and YouTube.

If blogging or vlogging feels intimidating, don’t let that stop you from adding this to your marketing strategy. You can easily outsource these services or do it yourself. Again, keyword research is critical for your efforts to be effective. Find out what your ideal customers are searching for and create content that addresses their needs. Strong content drives traffic to your website, establishes your authority in the industry, and builds trust between you and the people you hope will do business with you.

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We Understand How to Help Landscaping Companies Get More Leads

Landscape marketing comes down to one major objective: get more leads. And we are here for it!  We’d like to provide a fresh perspective on how to market your landscaping business.

Cross & Crown is a full-service digital marketing agency helping businesses like yours reach more people. If you need help marketing your landscaping company, please contact us today to schedule a meeting.

We have worked with landscaping companies around the country and understand what it takes to bring more leads into your sales funnel. We’d love to help you and answer any lingering questions you may have on your mind. We hope to hear from you soon!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

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