Case Study + Web
Case Study: How a Website Redesign Increased One Nonprofit’s Donations
May 1, 2018
Part I: Background info on organization
When God leads, people respond. Over and again, that’s the story of Bridge of Hope.
On March 2, 1987, 37 Christians gathered in a church basement in Coatesville, PA, to listen to three women who were homeless share their stories. The group represented a cross-section of churches who were united by a deep sense of Christ’s call to compassion for families facing homelessness. As they explored ways churches could make a real and lasting difference, God’s Spirit prompted 10 women and men to step forward.
Today, 18 Bridge of Hope locations are active in 12 states across the country. After 30 years of nationwide growth, Bridge of Hope’s mission remains the same: engaging Christian faith communities in ending and preventing family homelessness through neighboring relationships that demonstrate Christ’s love.
Part I: The challenge they were facing
In 2016, Bridge of Hope shifted the approach to their programs from a “mentoring” approach to a “neighboring” approach. We worked with Bridge of Hope through a variety of brand and messaging updates from videos to print collateral. After the foundation of their rebrand was complete, we were asked to help them redesign their website.
Bridge of Hope’s existing website was not a good representation of their brand or approach and needed to be retooled to meet the demands of a growing non profit.
Part III: Our Solution(s)
We built a custom marketing website that was designed to tell the stories of who Bridge of Hope works with and the results their organization is seeing. The new website allows users to easily learn more about the Bridge of Hope programs and look for ways to get involved.
The website also features integrated video and photo content to enhance a user’s experience.
We also designed a platform which allows individual Bridge of Hope locations to have their own microsites that mimic the look and feel of their national brand while featuring their own specific content and needs of their local communities.
The mobile version of the website is designed to specifically to meet the needs of the target demographic and provide an inviting experience to encourage web users to return.
Part IV: The Results
The new website has been a great resource for Bridge of Hope as they continue to expand and grow new markets and opportunities. Immediately following the release of their new national site, we saw the following improvements:
- Mobile traffic has grown by 32%
- Time spent on the website increased by 22%
- Donors and partners continually provide positive feedback to the new professional look and function of the website
We are excited to continue partnering with Bridge of Hope to support their mission to prevent and end homelessness in our neighborhoods.