Get a Head Start on Your 2019 Marketing Plan With our Free Tools

December 18, 2018

Can you believe 2018 is almost over?

This year has flown by and it’s time to start thinking about 2019. We know that you have a lot of options when it comes to branding, marketing, web design, and development. You know that the time is now to make plans for next year but it can be overwhelming to know where and how to start. We are here to help! Below are tools to help you energize your marketing game in the new year.  

The following four field guides are designed to help you navigate through key questions that will narrow your marketing focus. Perhaps your website is in tip-top shape but you need to improve your search engine optimization. Or maybe it’s time to tell your unique brand story with a professionally produced film. Our field guides will help you think through the tough questions and make confident marketing decisions as you head into 2019.

Web Design Field Guide

A successful website redesign starts with defining your goals and identifying your audience’s needs. Often, people get caught up in how the website should look and lose focus of what matters the most: user experience. This field guide is intended to give you a closer look at website redesign, and the rules you need to follow to build a site that not only looks great but also generates meaningful results.

Remember, your website doesn’t exist in a vacuum. It integrates with other functions, such as content, SEO, social media, film, and your brand. Before you make any plans, be sure to consider the reasons why your site may need a refresh and what you need to do to get started. This is your chance to transform your site into a lead generating machine.

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Digital Marketing Field Guide

Entrepreneur Steve Blank says,

Build it and they will come is not a business strategy, it’s a prayer.

Yet this is the mindset and subsequent approach of many small businesses, churches, and nonprofits. You can’t expect results without a strategy or else you will be drifting like a ship without a sail. But when funds are tight and the stakes are high, what can you do?

Our field guide to digital marketing leads you through a series of questions to help you know what you’re doing, why you’re doing it and the right tools to help you win. You’ll learn about what digital marketing is and the different channels and tools available to you. We’ve included a matrix that will help you map out your ideal digital marketing plan, as well as some budget templates to help you map your plan to the dollars available in your budget.

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Film Field Guide

We get a lot of questions about brand films. Some small businesses and nonprofits are unsure if it’s worth the investment or are confused about the value a film adds to your marketing strategy. We love to answer your questions about brand films because the statistics are compelling:

  • Placing a film on a landing page can boost conversion rates by up to 80%
  • 92% of mobile film consumers will share a film they enjoyed with others
  • 64% of all consumers are more likely to purchase a product online after seeing a
    film about it
  • 80% of film consumers can recall the specifics of a film that they’ve seen within
    the last 30 days
  • Film ads increase purchase intent by up to 97%, and positive brand associations
    by up to 139%

This field guide is intended to give you a closer look at using film in your marketing portfolio
and what you need to know to create films that not only look great but also generate meaningful results. Not only will you learn the nuts and bolts of preparing, planning and producing a brand film, we also unpack the psychology behind storytelling and image strategy that give brand films a leg up on the competition.

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SEO Field Guide

Search Engine Optimization or “SEO” doesn’t have to be shrouded in mystery. Don’t be intimidated by the tech speak. In our SEO field guide, we lead you through how SEO works, why SEO matters and how to evaluate your content and discern if you need to make changes.

Mastering the ever-changing landscape of SEO can be daunting, especially since Google changes their algorithms frequently. But it’s not impossible! Make your plan to energize your SEO game.

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These field guides are intended to educate and help prepare you to begin these projects, but they don’t take the place of a real face-to-face conversation. If you want to take your marketing to the next level in the new year, let us know. We would love to help you grow your business and further your reach in 2019!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

Our Culture

We drive results for work that matters.