Case Study + Company News
Here’s a Quick Peek Behind Our Curtain
September 21, 2018
This year is turning out to be a banner year for Cross & Crown. We’ve been crushing our goals and helping passionate people do more good and change the world. We are proud to be a locally owned and operated small business helping our clients make an impact from south central PA to Manhattan, to Memphis, TN and around the world.
We love what we do and the people we serve. Today we want to share more of those details with you. Here is a look into some of our most recent work.
South East Asia Prayer Center (SEAPC)
South East Asia Prayer Center (SEAPC) is a Christian global community of friends who believe lives are changed through prayer. After a website redesign with us in 2015, SEAPC has experienced steady, consistent growth and have seen their ministry expand both internally and externally. SEAPC’s existing web content had aged and their website design was outdated. In 2018, SEAPC contacted us to partner with them in updating their website. Among their goals for the year, SEAPC wanted to make sure their website was cohesive with all content they pushed out, remove unnecessary clicks from their navigation, and give greater access and focus to their blog. Learn more about this website redesign here.
Franklin County Area Economic Development Corporation (FCADC)
The Franklin County Area Economic Development Corporation (FCADC) is responsible for economic development strategy across the entirety of Franklin County, PA. As a fellow Franklin County business, the FCADC partnered with us to help reimagine their website, a complex project that resulted in a 40% increase in organic within one month of launch and a 33% decrease in bounce rate. Learn more about this website redesign here.
Bridge of Hope
Bridge of Hope is a national nonprofit headquartered in Pennsylvania with 19 active locations in 13 states across the country. We’ve supported this client in a number of capacities including print and digital collateral, but most recently Bridge of Hope called on us to help them design and develop a brand new digital experience for their website. In addition to connecting nineteen separate locations under one roof, we created a new giving page to streamline donations and help generate new leads for prospective donors, we clarified the assistance pathway making it easier for families to find the help they need, refreshed the look and feel to reflect their newly designed print materials, and launched a new blog to maintain consistent communications with current supporters. Learn more about the project here.
Gold Fish Barn
This local attraction was loved by locals in Franklin County, PA for its unique gifts and antiques, but especially for the channels in the floor that contained real goldfish. It was recently purchased by new owners who turned it into an event venue. We partnered with them to create a new look that was unique and true to its heritage.
Peoria Nazarene Church
We are proud to showcase the new logo and branding guidelines for Peoria Nazarene Church (PNC) in Illinois. At its core, branding is about identity – Peoria Nazarene’s new logo is a representation of who they are as a church, portraying symbolism important to them and representing their mission. As Peoria Nazarene looks to develop a new building in the future which echoes their new logo, we look forward to partnering with them on a new website and digital experience.
Roots Flower Farm
We had an absolute blast working on this project. You often hear of “farm to table” we regard to the restaurant industry but we worked with this client to convey their distinct farm to table brand through a day in the lift video that the client loves and we are proud to share with you.
Menno Haven Continuing Care Retirement Community
This client came to us for help creating an “explainer video” to help communicate the differentiators of a continuing care retirement community (CCRC). For individuals planning for their golden years, it was important to highlight what Menno Haven offers and what makes this community stand out among other choices. This light-hearted and relatable video clearly conveys the heart of the Menno Haven brand. Take a look:
Patrick Accounting and Payroll
We traveled down south to Memphis, TN to shoot this video for Patrick Accounting and Payroll. This company is not your average accounting and payroll firm. They wanted a video to showcase what makes their accounting and payroll team unique. We think this video beautifully captures their team culture and brand personality.
We hope you have enjoyed this tour through a few of our favorite projects. In the coming weeks, we hope to give you a more personal introduction to some of our clients and let them tell you from their perspective just how powerful and important marketing and communications is to their brand’s success.
As always, if anything here peaks your interest give us a call and let’s see how we could work together to change the world!