How to Use a Great Logo

September 22, 2011

Once you have established a strong logo to compliment your brand, it is time to start thinking of how you will use your logo to market your brand to the appropriate audiences. Many organizations will immediately think of the obvious usages of logos on collateral such as letterhead, envelopes and business cards; but beyond the traditional applications, there are many fun ways to apply your logo to various marketing products and promotions.  In our next series of blog posts, we will talk through some ideas for applying your logo in ways you may not have considered, while proving why the elements of a strong logo we outlined in our last post are so critical to the success and longevity of your brand in the marketplace.


One of our favorite ways to apply a great logo is through merchandise and apparel marketing.  Our approach to merchandise and apparel goes way beyond the traditional collared golf shirt.  We specialize in creating memorable and unique, custom t-shirt designs that can take your marketing strategy to the next level. Can you imagine anything better than a walking billboard for your brand?  That’s apparel marketing at its finest.  We have had the privilege of designing some pretty amazing t-shirts for our clients, – take a look at some of our favorites:

We don’t stop with t-shirts! There are all kinds of creative ways to launch your brand into the marketplace and we would love to suggest some ways to incorporate more than just t-shirts into your marketing plan.


Some marketers skip the whole merchandising side of the mix, not seeing the value or anticipating the return on investment in this medium.  While it is true that the majority of brands that focus on merch-marketing tend to fall heavily in the entertainment and hospitality industries, we believe that there is a place for merchandise and apparel marketing in every brand’s marketing strategy.


In our next series of blog posts, we are taking a look at sweet brands that do a great job of applying their logo, look and feel to merchandise in creative, out-of-the-box ways.  So stay tuned: even more logo inspiration is on the way!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

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