Author Jeff Goins recently wrote a blog post that really resonated with me. You should go read it in its entirety, but the thing that really jumped out at me is this:

“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’”

That is a solid (and difficult!) challenge for someone in my line of work. As a designer, it’s easy to get caught up in creating something that WOWs people and lose sight of the fact that it should always be pointing to something greater.

The power of design isn’t in the design itself, but in what it points to.

I want to always design in a way that it points to something — and Someone — greater than myself.

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