Need a Website in 2023? Learn the Benefits of Working With Our Team!

January 5, 2023

3 minutes

If you’re a small business, marketer, or nonprofit leader looking for an edge in 2023, the benefits of working with an experienced web design team cannot be overstated.

With so much competition and changing technology, having a website that stands out from your competitors can make all the difference when it comes to attracting new customers and gaining an advantage in the digital world.

Working with our professional website design and development team will help you not only create an attractive and effective website that meets your needs but also provide ongoing support to ensure its success.

If you need a website in 2023, we invite you to discover all that Cross & Crown has to offer. Read on to find out why we’re a great choice for your web design and digital marketing projects this year!

Our Websites Are Handcrafted to Meet Your Unique Needs

One of the biggest benefits of working with our team of professional website designers and developers is that we take a design-first approach. How can you stand out in a competitive marketplace with a website that looks just like the next guys’?

When you partner with Cross & Crown, your website will always be unique to your specific customers and context. We don’t use cookie-cutter templates like some companies, and we believe this approach differentiates our services and our client’s brand identity.

Our onboarding process begins with a kickoff meeting where we dive deep to really get to know your business. We ask strategic and intentional questions to help us understand your business goals and objectives and take that information into the design and development process.

We believe it’s not enough to just have a beautiful website—it needs to be beautiful, functional, secure, and responsive, working tirelessly around the clock to capture your audience’s attention, answer their questions, and lead them to do business with you.

Both design and function focus on the end user, ensuring usability for both visitors and you as the site owner. And when the website is launched, we are here to support you in the implementation, whether through routine maintenance, team training, or strategic digital marketing tactics to promote your new website to the widest possible audience.

We are Experts in WordPress Development

We build websites using WordPress, which is the world’s leading web builder. It’s easily customizable to fit client needs. As your business grows, WordPress makes it simple for your website to grow with you.

Many so-called WordPress experts offer services online, but in this context, you have to take the word “expert” in stride. Do you want to hire one person who understands how to code a website, or do you want to hire a team of creative marketers who can design, code, and promote your website to a large audience?

If you have a website and want to make the switch to WordPress, or if you want to build a new website from scratch, here are three articles to help you learn more about WordPress:

Higher Visibility + More Traffic and Leads = More Customers

If you need a new website, you may be looking to build a brand new site or redesign an existing website. In either instance, the attention you devote to website design and development will bring more traffic and leads to your business for many different reasons. Here are a few:

Many small businesses build a strong following on social media, especially with online reviews, and are so satisfied with that success they neglect to build a website. This is especially common in service-based industries. While understandable, it’s still unwise to put your home base for online marketing in the hands of a third-party site like Facebook or Instagram.

Don’t misunderstand what we are saying. It is fantastic that you’ve managed to get this far using only a social media page for online advertising. But social media should enhance and amplify your digital marketing efforts, not be the sole foundation for them.

There are too many unsettling questions when relying on social media as your only web presence. What if the platform gets hacked or goes down? Who owns your content? And most importantly, who’s really in control?

Relying solely on social media limits your ability to reach a wider audience, control who sees your content, and generate leads online using technology like lead pages. Not to mention there are people you’ll never reach because they are not on social media.

Lead Gen Services Using Online Forms

Another website opportunity you miss out on when using social media exclusively is generating leads through inbound marketing website forms. You can use organic SEO tactics or targeted online advertising strategies to attract visitors to your site, offer a freebie in exchange for their email address, and voilà– fresh new sales opportunities.

Using software such as Leadpages can be quite effective for warming up cold leads online, but custom forms can work just as well. Any type of online form can collect information from potential customers who are interested in your products or services. You can then use this information to follow up with these leads and convert them into paying customers.

Read More: Lead Generation Hacks That Can Save You Time and Money

Improved Analytics

A professional website designer and developer understands how design and development impact your website’s performance with search engines. In fact, Google is making significant changes to search algorithms and analytics all the time.

For example, if your website isn’t set up for the GA4, the new version of Google Analytics, you will miss out on valuable data that could inform more profitable marketing decisions down the road.

For more on this, check out this post: Are You Prepared for Google Analytics 4? Here’s What You Need to Know.

A New Website Facilitates Better Customer Service

Another benefit of having a website is that it will allow you to better serve your clients and customers by making it easier for them to find the information they need on your site providing them with a better overall experience.

With a website, you can easily post FAQs, contact information, and other resources that helps customers resolve their issues without having to pick up the phone or send an email. Additionally, by including live chat on your site, you can provide immediate assistance to visitors who have questions or need help making a purchase.

You can also use your redesign to add new features that will keep customers coming back, such as a loyalty program or a subscription service, all of which help boost overall customer retention.

Read More: UX/UI 101: How User Experience Strategy Helps Improve Conversions

A New Website Helps You Build a Stronger Brand

A website is also an excellent platform for building your brand identity. By including elements such as logos, colors, and fonts that are consistent with your other marketing materials, you can create a strong and recognizable brand that will help customers remember your business long after they’ve visited your site.

Your fresh new website design will show potential customers that you’re a credible business worthy of their trust. They’ll see that you’re serious about your business and that you’re offering quality products and services. You can also provide value-added content such as case studies, brand videos, and FAQs to further establish your brand promise and build profitable customer relationships.

Additionally, the website redesign process often reveals the need to update your current branding. A huge benefit of working with our team is that we aren’t just website designers and developers. We are graphic artists, video producers, content perfectors, social media strategists, and project managers—just to name a few!

Whatever digital marketing needs that arise from your website redesign process, we are capable of helping you navigate and manage both now and in the future.

Read More: Why Brand Video Works So Well in any Marketing Strategy

We’re Passionate About What We Do, And We’re Always Striving to Be Better

A website can help you to connect with more potential customers than any other marketing channel. With a website, you’ll be able to reach people who are interested in what you have to offer. You can use your website to build relationships with potential customers and convert them into paying customers.

If you need a website this year, we sincerely hope you’ll consider partnering with us. Our team culture prioritizes creativity, teamwork, and clear communication. We collaborate, share knowledge, and communicate while supporting one another inside and outside of our office walls. Our people make us the best, and allow us to do our best.

Contact us to learn more about our company and how we can elevate your website presence and digital marketing goals this year. We’d love to work with you!

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

Our Culture

We drive results for work that matters.