Your website is your digital storefront in the rapid fire world of virtual business and e-commerce. You’ve painstakingly poured your greatest ideas (and dollars) into creating the best online representation for your brand. But is having a website really enough to drive the virtual foot traffic you need through your digital front door?
Having a website alone will not take your digital marketing strategy to the next level.
A website alone, in the already overcrowded “chattersphere” known as the internet won’t net you customers. It is a great start — but it’s not going to do the lion’s share of the work. The way to get the best performance out of a website (and marketing for that matter) is by leveraging a combined and coordinated effort of all available marketing channels to drive results. Give your customers every opportunity to find you online and be strategic about how you accomplish that.
The truth is, everyone knows you need a website and pretty much every business has one. However, not all websites are created equal. Some are making waves and others—well, they appear to be in a drought. While having a modern, dynamic, user friendly website is crucial, your website will not auto-magically generate leads and close deals for you. There is more that must be done.
So what else can you do to put your website to work for you?
It’s not uncommon to assume that having a strong website is enough to establish a solid online presence. But in reality, it takes much more than just a website to expand your digital influence. You need a social media strategy, well-written content, smart SEO practices, brand videos and all the elements that go into creating a strong brand, to grab your personas’ attention and pave their way to your digital storefront. Whether you sell a product, service, or run a non-profit organization, you mustn’t overlook the necessity of a full-fledged digital marketing strategy to the success of your website. In other words, just because you build it doesn’t mean they’ll come.
Over the next several weeks we will explore the primary components of a cohesive digital marketing strategy.
This new series will explain what you need to do—beyond having a website—to amp up your digital marketing strategy and attract qualified leads to your website. Things like brand videos, search engine optimization and social media that will make or break the success of your website.
But before we get started, take a minute to evaluate your current website. If you plan to launch into a robust digital marketing campaign, be certain that the website you’re leading people to is up-to-date and ready to handle the demand produced by a successful campaign.
We can help you make sure that your website is the best digital representation of your brand’s product or service.
Whether you need an independent audit or are ready for a full-on redesign we’d love to work together to create a website that generates results. We can also advise on a cohesive digital marketing strategy that generates qualified leads to your website. Please get in touch if you have any questions!