In our last blog post we shared that brand strategy is the secret ingredient to the success of your website. We talked through what a brand is, what a brand is not, and why this matters to your website. If...

We are in the middle of a blog series featuring specific ways to supercharge your website’s success. Having a beautiful and well-designed website isn’t enough to produce the kind of marketing results you want. Your website must be integrated into...

When you think of strong brands you probably conjure images of Nike, Coca-Cola, Apple, and McDonalds—corporate giants and mainstays of the advertising industry. If you’re just starting out, or you run a small business or nonprofit, you may think your...

Part I: Background on Appalachian Running Company Appalachian Running Company opened their doors in 2008. Their heart is to pour their passion, experiences, and expertise into serving their customers. When they opened, their store and selection was small, but clients appreciated...

"Our company needs a new brand. Will you create a logo for us?" Anyone who has spent 5 minutes in a design house has heard this statement from a prospect at least once. Though it drives designers nuts, it is actually...

There are currently over 33,000 private schools in the United States catering to 10% of all PK-12 students. That means plenty of competition when it comes to attracting new prospects. Here is a quick guide to how you can boost online...