Not long ago, a friend of mine traveled to a remote part of Kenya to serve on a medical mission trip. I assumed that would he have the capacity to communicate back home via Skype or FaceTime while there, but...

Online giving should be a major component of every organization’s fundraising strategy. If you run a nonprofit and you are not set up to receive online donations, you are missing out on the fastest growing area of charitable giving. In...

Not all marketing is created equal. But the right marketing, at the right time, to the right people helps you control your messaging. When it comes to digital, SEO typically gets most of the press. SEO or Search Engine Optimization is algorithms...

Marketing your business or nonprofit takes time and money. But as we all know, money doesn’t grow on trees and most of us don’t have unlimited resources. So managing your budget and cash flow is essential to the health of...

Promoting your product or service using a film is a proven promotional method. Statistics and surveys all show that video marketing works, especially when you are using film to explain a product or service. But what is the process for...

By now, there should be no surprise that strong video marketing is a huge boost to any business. Whether you are focusing on branding, a big event on the horizon, a new product, or any of the other six types we...