Marketing - March 7, 2018

The powerful impact of a compelling story on our brains


The “power of story” is becoming an increasingly compelling concept in the realm of marketing and communications—if not the linchpin—sustaining campaigns that succeed and setting them apart from those that crash and burn. Traditional tactics are being challenged by the...

The “power of story” is becoming an increasingly compelling concept in the realm of marketing and communications—if not the linchpin—sustaining campaigns that succeed and setting them apart from those that...

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