Marketing - March 27, 2018

To story, or not story… that is the question


The internet (and this blog) is buzzing with articles and new ideas about using the art of storytelling to sell products and services. This is for good reason, as we have highlighted over the past few weeks, because creating sticky...

The internet (and this blog) is buzzing with articles and new ideas about using the art of storytelling to sell products and services. This is for good reason, as we...

Marketing - March 13, 2018

Make Your Brand Story Epic with this Straightforward Approach


The science of story was the theme of our last post in which we presented the underlying science behind stories that sell—how a compelling story with intentional structure and narrative arc can change the chemical makeup of our brains and...

The science of story was the theme of our last post in which we presented the underlying science behind stories that sell—how a compelling story with intentional structure and narrative...

Case Study + Design - November 7, 2017

Case Study: A Rebrand and a New Website that is Making a Difference


Part I: Background on Appalachian Running Company Appalachian Running Company opened their doors in 2008. Their heart is to pour their passion, experiences, and expertise into serving their customers. When they opened, their store and selection was small, but clients appreciated...

Part I: Background on Appalachian Running Company Appalachian Running Company opened their doors in 2008. Their heart is to pour their passion, experiences, and expertise into serving their customers. When they...

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