Marketing - March 27, 2018

To story, or not story… that is the question


The internet (and this blog) is buzzing with articles and new ideas about using the art of storytelling to sell products and services. This is for good reason, as we have highlighted over the past few weeks, because creating sticky...

The internet (and this blog) is buzzing with articles and new ideas about using the art of storytelling to sell products and services. This is for good reason, as we...

Marketing - March 20, 2018

“Bueller? Bueller?” What to do when your story fails to engage


One of my favorite movies from the 1980s is “Ferris Bueller’s Day Off,” a teen comedy about a high school student who convinces his best friend and his girlfriend to cut class and spend the day touring Chicago, while simultaneously...

One of my favorite movies from the 1980s is “Ferris Bueller’s Day Off,” a teen comedy about a high school student who convinces his best friend and his girlfriend to...

Marketing - March 13, 2018

Make Your Brand Story Epic with this Straightforward Approach


The science of story was the theme of our last post in which we presented the underlying science behind stories that sell—how a compelling story with intentional structure and narrative arc can change the chemical makeup of our brains and...

The science of story was the theme of our last post in which we presented the underlying science behind stories that sell—how a compelling story with intentional structure and narrative...

Marketing - March 7, 2018

The powerful impact of a compelling story on our brains


The “power of story” is becoming an increasingly compelling concept in the realm of marketing and communications—if not the linchpin—sustaining campaigns that succeed and setting them apart from those that crash and burn. Traditional tactics are being challenged by the...

The “power of story” is becoming an increasingly compelling concept in the realm of marketing and communications—if not the linchpin—sustaining campaigns that succeed and setting them apart from those that...

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