The Secret to a Great Facebook Fan Page
August 31, 2011
Fan Pages on Facebook are different from personal profile pages. Because Facebook was originally designed and intended for use by individuals and not businesses or brands, the creators of Facebook responded to business world’s desire to have a presence on their platform by creating the Facebook Fan Page. Now brands have their own special space and platform to communicate with customers within the world’s largest social network.
Creating a Fan Page is very easy, go to www.facebook.com and click on the “create a page” link under the personal sign-up form. If you want to read more about it before signing up visit this link for more information. If you find the Facebook instructions are too technical, check out this helpful and informative how-to from our friends at Mashable.
The secret to a great Facebook Fan page is INTERACTIVITY
The truth is, anyone can create a fan page, walk through the step-by-step set-up and start asking people to “like” them on Facebook. But like everything else we’ve discussed in our social media series, social media doesn’t respond to the “if you build it they will come” mentality. You have to take your strategy a step further by making your page interactive.
There are several ways to incorporate interactivity into your Facebook fan page. First be sure that you have links established between your fan page and your website, enewsletter, blog and other communication vehicles you are using and consider adding a link to your fan page in your email auto-signature and on your business cards. We think that the most effective way to incorporate your Facebook fan page into your website is by adding a box to your website that shows how many people like you on Facebook and offers your website visitors a chance to “like” your fan page without leaving your website. This plug-in can also show recent activity on your page, which could lead your web visitors to explore your fan page content. Contact us if you need help setting this up on your website.
Another nice touch that can enhance your fan page is creating a custom designed welcome page. We can design a custom welcome page for your business that includes a variety of interactivity. We have a welcome page on the Cross and Crown Facebook fan page so please be sure to “like” us! Also, check out these other great examples of custom designed welcome and video pages from brands you know and love: Coca-Cola, Target, Walmart, Amazon, Disney, Honda, Whole Foods, Pizza Hut and even more. There are countless creative options for you to consider that can maximize your Facebbook fan page style and feel, and we would love to help you discover the right combination for your brand. Contact us today so we can get started!
Next week we will continue discussing Facebook, looking more at some practical communication strategies for using your page to connect and build relationships with customers.