While there is still great uncertainty, we’ve been beating the marketing drum and encouraging you to keep fueling your marketing engine so that you’ll be ready when the marketplace begins to reopen. As you prepare your business or nonprofit for the future, we are here to equip you with all the tools and resources you need to make the most of your digital marketing strategy. But what can you do if your marketing isn’t working?
The new normal we are experiencing due to COVID-19 is shining a spotlight on the effectiveness of online communications. Americans are nothing if not innovative and we have found a way to do almost everything we want to do online. It makes sense to leverage digital and web-based technology to connect with others and maintain some sense of normalcy, but perhaps there are some takeaways here we can apply to marketing even after we reopen for business as usual.
If your marketing isn’t working, it could be that you’re not focusing on the digital aspects of marketing your business. In today’s world businesses that don’t incorporate digital marketing into their sales strategies are missing out on huge opportunities. Now more than ever, consumers’ attention is focused online so if you’re not where the leads are you will lose business to competitors. The good news is it’s not too late to get started on your business or nonprofit digital marketing strategy. But this isn’t something you want to launch into without a plan.
Digital marketing seems simple until you realize it’s not working. Because it incorporates familiar elements, it’s easy (albeit unwise) to rush into marketing your business online without a real plan in place to guide your efforts. Most people have experience with social media, blogging, or some kind of online advertising but you need more than anecdotal experience to make digital marketing effective.
Enthusiasm is good but If you launch into this with guns blazing you may get frustrated. For example, have you ever:
If any of the questions above sound familiar then you’re in the right place. We have worked with countless businesses and organizations who, at one time or another, have experienced similar levels of frustration with their marketing. The core of what we do as a business is helping people like you overcome the obstacles that stand in the way of your digital marketing success.
Cross & Crown can equip you with all the tools and resources you need to implement and maximize a winning digital marketing strategy. To get you started, we are launching a new blog series unpacking the six elements of a successful digital marketing strategy. In this new series you will learn:
An intentional and coordinated approach to marketing your business online is essential if you want results. It’s not rocket science but there are principles that must be understood and implemented if your digital marketing strategy is going to work. Our goal with this new series is to give you more of the “why” and the “how” behind these elements and provide you with opportunities to put some new strategies into practice.
Cross & Crown works with businesses and nonprofits of all kinds to reach your audiences and grow revenue in creative and productive ways. Our team can help you create a successful digital marketing strategy using a proactive approach that produces prospects and leads to grow your business or organization.