There are a variety of reasons why a business or nonprofit might benefit from a new website (you can find three of those reasons in a previous blog post). So you might wonder how a company like ours that designs and develops websites decides when it’s time for our own site to get redesigned. We’ll walk through the process with you.
The first thing we did was ask ourselves a lot of questions, including the following:
As a result of this process we identified the following primary reasons for redesigning our site:
We get to work with a lot of great business and nonprofits all around the country and we love to tell their stories. Whether we’re helping clients by designing a logo, crafting a new website, filming an event, or launching a marketing campaign, we want to share more of who are clients are and how they are impacting their customers, employees, and communities.
Over the past few years we have expanded our services and capabilities. We love helping our clients succeed, but our old site didn’t tell the full story about Cross & Crown. Our new site helps tell that story more clearly and showcases more of how we can help our clients by more clearly explaining what we do and how our clients can be better at what they do as a result.
You have questions. And we wanted to do more to help find answers. Our new site features a variety of new resources – Field Guides – which you can find on each of our service pages (design, marketing, film).
Our previous site launched in 2014. In some arenas, that wasn’t a long time ago. In the world of websites and all-things-digital, that’s a very long time. Think in terms of dog years. Design trends and user expectations have changed so it was important for us to be in line with both.
We will continue to work on our website. We will continue to review Google Analytics and website heatmaps to see how the site is being used and to look for ways to make it better and easier to use.
As we have gone through this process ourselves, we have created several resources for others who will be going through a site redesign or who may be considering it. Here are several blog posts we’ve written and a link to our website field guide which is a very thorough guide to the redesign process.
Do you have questions? We can help. Give us a shout, send an email, fill out our snazzy new contact form, or send a pigeon. We would love to hear more.
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