Digital Marketing
Building banking relationships online
The digital strategy for Bank of the Rockies balanced hometown values with modern marketing approaches. Monthly blog content and email marketing efforts highlighted financial education and local community involvement, establishing the bank as a trusted resource beyond transactions. Organic and paid campaigns reached specific demographics across rural Montana counties, focusing on home loans, agricultural financing, and small business services.
Analytics-driven refinements consistently improved engagement metrics, driving qualified traffic to branch locations while maintaining the authentic voice that defined the bank for generations.
Website
A modern hub for a historic bank
The Bank of the Rockies website redesign delivered modern functionality while honoring the institution’s authentic character. Intuitive navigation guides visitors through services with the same straightforward approach customers expect at physical branches. With a responsive design, users can manage finances effortlessly from any device, reinforcing Bank of the Rockies’ commitment to service and accessibility.
