Branding
Appealing to modern job seekers
The “Life at LanCo” brand identity needed to strike a careful balance—professional enough to represent county government, yet warm and engaging enough to attract modern talent. With a cohesive visual system and messaging framework, this recruitment campaign could celebrate the unique culture of public service while positioning Lancaster County as a forward-thinking employer of choice.
Digital Marketing
Targeting talent where they are
Our targeted digital marketing strategy combined organic content and paid advertising to reach qualified candidates where they already were. Carefully crafted campaigns spoke directly to different career levels and specialties through strategic audience segmentation and messaging, turning passive job browsers into active applicants.
Video
Lens on Lancaster life
Our video team captured authentic stories from current Lancaster County employees to showcase the real people and meaningful work behind public service careers. These compelling video narratives highlighted diverse career paths, workplace culture, and the tangible impact of serving the community, helping potential candidates envision their own future at LanCo.
Sheriff’s Office Hiring Video
“Cross & Crown and their staff have been a pleasure to work with over the last several years. I highly recommend them for your digital marketing needs.”
Chris Leppler
Sheriff | Lancaster County Sheriff’s Office
