How do you build a brand people remember?
A memorable brand starts with a clear understanding of who you are and who you’re trying to reach. We develop cohesive brand identities that connect strategy, messaging, and design so every part of your brand works together.
Our process can include brand strategy, naming and ideation, messaging, logo design, visual identity, and brand guidelines. We tailor the work to what your organization needs, whether you’re starting from scratch or giving an established identity a fresh direction.
Brand Strategy
We develop a clear and actionable brand strategy that aligns with your goals, connects with your audience, and lays the foundation for long-term success.
Logo Design & Brand Identity Systems
We create logos and cohesive identity systems that visually capture your brand’s essence and ensure consistency across every touchpoint.
Brand Messaging
Effective messaging should speak directly to your audience and articulate your brand’s values, purpose, and voice with clarity and confidence.
Brand Style Guides & Manuals
A well-crafted style guide is essential to maintaining a strong brand. We craft visual style guides and brand manuals that keep your visual identity unified and recognizable across all channels.
FAQs
How much does branding and identity design cost?
Branding projects can range from $1,500 to $5,000, depending on the scope of the work. A logo-only project will require a different investment than a full brand identity that includes strategy, messaging, visual identity, brand guidelines, and supporting materials.
We’ll define the scope around what your organization needs, so you have a clear understanding of the investment before work begins.
How long does a branding project take?
A typical branding project takes approximately 4-6 weeks, although the timeline depends on the scope, number of deliverables, feedback cycles, and how quickly decisions can be made. A full identity project generally requires more time than a logo or individual branding deliverable because strategy and creative development happen before the final identity is established.
What is your branding process?
We begin with discovery and strategy to understand your organization, audience, goals, and challenges. From there, we move into intentional design, refine the identity through collaboration and feedback, and prepare the brand for implementation across the channels where it will appear.
What is included in a branding and identity project?
That depends on your goals. Branding projects can include brand strategy, logo design, messaging, visual identity systems, naming and ideation, and brand style guides or manuals. We can recommend the right combination based on where your brand is today and what you need it to accomplish.
Can you work with an existing brand instead of starting from scratch?
Yes. We can evaluate an existing identity and determine whether it needs a refresh, refinement, or more comprehensive repositioning. The scope can include specific elements such as a logo, messaging, visual system, or brand guidelines, depending on what is working and what needs to change.
“I've worked at multiple organizations that have been clients of Cross & Crown over nearly 10 years. I've relied on them for staff augmentation, website design, graphic design, website support, brand development, and more. I know when I reach out to them, I'm talking with experts who understand what I need and know how to get it done. It is reassuring to connect with professionals who do more than just what is necessary; they bring their years of experience to bear on each task, providing insight and strategy that shows in the finished product.”
Ben Martin
Vice President of Marketing | The Signatry
Our Approach
Building brands that resonate
When you work with us, you’re not just hiring a design agency—you’re partnering with a team that champions your vision through authentic collaboration, crafting a brand built for confidence and lasting success.
1. Discovery & Strategy
We start by immersing ourselves in your world to understand your vision, audience, and the unique challenges you face. This insight sets the stage for a brand strategy that aligns with your goals and lays the foundation for a strong identity.
2. Intentional Design
Great design does more than look good; it creates emotional connections. Every design decision we make is purposeful, translating your values into visuals that speak to your audience.
3. Execution & Activation
Your brand should adapt, thrive, and shine across every platform. We ensure a seamless identity from web to print, creating an experience that’s impactful no matter where your brand shows up.
4. Partnership for Growth
Branding is an ongoing journey, not a one-time task. We stay with you, refining and strengthening your brand’s identity as you grow, ensuring it evolves to meet new opportunities.
Read More
August 10, 2026
Brand Refresh vs. Rebrand: Decision Help From a Team That Does Both
Your brand has grown, but does your identity still reflect where your business is headed? Learn the difference between a brand refresh and a full rebrand, and how to decide which approach is right for you.
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March 2, 2026
How to Improve Brand Visibility in AI Search Engines
AI search is reshaping how people discover and evaluate brands. Instead of relying on traditional rankings alone, AI systems surface sources they recognize as clear, credible, and genuinely helpful. This article explores how to improve brand visibility in AI search engines by strengthening trust, clarity, and long-term authority.
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6 Ways to Build a Strong Small Business Branding Strategy
Discover how to craft a small business branding strategy that tells your story, connects with customers, and stands out from competitors.
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