Branding + Marketing

3 Ways Brand Videos and Photos Help Your Company Recruit Better Employees

March 8, 2022

5 mins

Do you need help with employee recruitment marketing? If you’re looking for new ways to attract top talent in today’s marketplace, consider incorporating brand videos and professional photography in your employee recruitment strategies. Often dubbed employer branding, this process (when done correctly) can work wonders in your recruitment marketing efforts.

Employer branding is an effective human resources marketing strategy that leverages tactics like recruitment videos, professional photography, and social media campaigns to recruit new employees. These tactics add personality and pizzazz to your recruitment efforts and give potential employees a better sense of what it’s like to work for your company.

But perhaps more importantly, videos and photos of your team help you to cast vision and recruit the right people for your business. Giving potential candidates a clear picture of what it’s like to work for you will improve retention and ensure the potential hire is a good fit.

In this blog post, we’ll discuss the benefits of using photos and brand videos in employee recruitment, and we’ll give you some tips on how to create effective content.

Branding Builds Trust With Customers and Employees

If you’re ready to start using photos and videos in your recruitment efforts, we recommend starting with brand videos. These videos are a great way to introduce potential employees to your company and showcase your culture and values.

In many ways, brand videos are the new norm for recruitment marketing. That’s because the demand for video content is at an all-time high. Consumers want to see more video content from the brands they love and with a little tweaking, the same principles of video marketing can also apply to employee recruitment.

Brand videos offer a form of social proof to potential employees that double down on what they’re hearing from your recruiters or hiring managers. Employee testimonials are especially powerful in this regard.

Trust breeds loyalty and candidates who trust you in the hiring process are more likely to become loyal employees. Therefore, it behooves you to use videos and actual photos (no stock photography!) in your recruitment materials. You can tell them what a great place it is to work but it carries more weight if current employees validate what you’re saying.

Showcasing Company Culture Promotes Authenticity

Photos and videos of your team at work can help to give prospective hires a more accurate portrayal of the company culture and workplace environment. Candidates will find it helpful to have an idea of the skills and expertise of their potential colleagues. Not only that, videos give applicants a chance to “see themselves” in the role for which you’re interviewing them.

It’s a sad reality that some companies go overboard to attract interested applicants for open positions, but they’re not entirely forthcoming with the details about what it’s like to work there day-to-day. Brand videos will show your candidates exactly what to expect.

Furthermore, employee testimonials can offer a firsthand account of how the company cares for and invests in its people. Highlight how you’ve helped employees grow professionally. For example, if you offer benefits such as on-the-job training and continuing education, these are things you’ll especially want to highlight in recruitment marketing video content.

When producing brand videos and photos for recruitment be sure that you always use real people. Using actors for videos or stock photography works against the outcomes you’re trying to achieve. To learn more about brand videos, check out our post: How to Create an Effective Brand Video.

Show Them What Matters to You Beyond the Business

Today’s workforce cares about making a social impact on their communities and the world around them. More and more companies are engaging in various kinds of benevolent involvement that is important to communicate to potential hires.

Videos and photos of your team serving together outside of work will be a great way to demonstrate what you value as a company. You never know, a prospective employee who is on the fence about working for you may say yes after seeing the impact your company makes regarding issues that matter to them.

Also, don’t forget to show off your company’s fun side. You know what they say about all work and no play 🙂 If your team works well together during business hours and still enjoys spending time together outside of work, that is very important to highlight. These are the kinds of things that seal the deal during an interview process.

Should You Make Your Own Recruitment Video?

High-quality videos and photos that truly represent your company can take your employee recruiting efforts to the next level but don’t rush into this without a plan. Because video is so accessible (especially on social media) it may be tempting to try to DIY a brand video.

While you may have someone internally who can take professional-grade photos, it takes a bit more expertise to create top-quality brand videos. Remember—a poorly produced video will likely do more harm than good!

That said, if you want to give it a go, here are some things to keep in mind. There are many technical and process-related details to consider when producing a brand video, but these are a few of the most important things to figure out before you begin.

The best brand videos are thoughtfully mapped out using a storyboard and script. Next, capturing and editing the videos requires specialized equipment, lighting considerations, and even set design depending on the vision you’re trying to implement. And don’t forget post-production, as you will want to ensure that the final product can be repurposed across platforms.

We Produce Brand Videos You Can Use for Recruitment

If you want to utilize videos and strategic photography in your recruitment marketing strategy, but you’re not sure where to start, please schedule a meeting with our team. Our creative team is eager to help you showcase your company culture and attract top talent. We have extensive experience creating powerful brand videos and would love to discuss how to use this tactic to help you recruit new employees and fill open positions within your company.

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

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