When you’re running your business, marketing can feel like a discipline that you know you need to do but don’t really want to do. Kind of like exercising during December. You know that you will feel better on January 1...

It's a year of both change and growth here at Cross & Crown! As work multiplies we have recognized a need for an additional Web Developer to join our Web Design and Development team. The primary role of our Web Developer is...

When it comes to B2B marketing strategies, Facebook probably isn’t at the top of the list. You may think businesses aren’t out on Facebook seeking things to buy...and you’re right, but neither is any other type of consumer! Yet, with...

We’ve all heard the saying: content is king. When Bill Gates first coined the phrase in 1996, his definition of content included anything that provided information or entertainment. In his eyes, content that accomplished both meant you hit the jackpot. However,...

Creativity and data may seem contrary to one another and some creatives might even declare data their enemy. But the relationship between the two is longstanding. While data has previously been used solely to measure the effectiveness of design, there’s...

A landing page serves as a crucial first step in developing a relationship with a potential customer. Besides the call-to-action they clicked on to get said landing page, it’s the first impression a customer will have of your company. It’s...