https://www.youtube.com/watch?v=YU1vA1b5_aE Part I: Background Info on Company/Restaurant The Falafel Shack is a family owned and operated multi-cuisine Middle Eastern restaurant. Husband, owner, and chef Amer Chaudhry along with his wife and co-owner Jasmina Ademovic have blended their Saudi Arabian, Pakistani, Bangladeshi and...

Like a cult movie that bombed at the box office but has now become essential classics for any cinephile, good branding defies a momentary blip of lousy publicity. These movies, or in your case, brand, don’t need a sequel, they...

Trends come and go and unless your small business model is introducing trendsetting, innovating methods, it’s important to be leery of follow fads. Often as soon as you adopt them into your daily regime, the next trend is taking over...

RECAP OF A BRAND Depending on where you look or who you ask, branding denotes different impressions. It can translate to a high-profile lifestyle on Instagram, it can mean dedication to prominent clothing lines. Often it is synonymous with loyalty. What...

Anytime there are experts in a specific field it’s common to find yourself in a niche market in which people question your authenticity, necessity, and authority. We encounter that often and are sure you do as well which is probably...

Spring has sprung (according to the calendar, at least) and April is upon us. For businesses, this also means a rapid end to the first quarter of the year; the optimal time to review the preliminary results of your annual...