In our last two posts, we established that customer testimonial videos are highly effective marketing tools for any business or organization. Video testimonials work because they establish credibility and trust while shining a light on the benefits you provide to...

We’ve established that customer testimonials are essential to your brand’s marketing strategy but which kind of testimonial is most effective? There are many different ways to incorporate customer testimonials into your marketing strategy, and we believe that video testimonials offer...

Do you include customer testimonials on your website? If not, you are missing out on a big — FREE — marketing opportunity for your business or organization. Good customer service leads to referrals and leads, but not all businesses understand how...

The term “branding” is thrown around A LOT in the marketing world. If you’re new to marketing, you may mistakenly believe that a brand is a logo, slogan or tagline. This is not entirely incorrect, but it also doesn’t capture...

In our recent marketing shifts series, we explored the significant shifts we are experiencing in the world of video production and marketing. We thought it was worth a deeper dive into the bigger picture behind video marketing and so we...

When your website needs a redesign, or you just want to blow it up and start all over again, you will need to find the right person or team to get the job done. After evaluating your resources and deciding...