Marketing - September 16, 2019

Easy Facebook Ad Tips


With 2.7 billion monthly Facebook users and more than 100 million active Instagram users, social media ads are one marketing opportunity you don’t want to miss out on. While there’s no denying the benefits of Facebook ads, it can be...

With 2.7 billion monthly Facebook users and more than 100 million active Instagram users, social media ads are one marketing opportunity you don’t want to miss out on. While there’s...

Design + Marketing - September 13, 2019

The Purpose of Landing Pages (And The Guidelines for a Good One)


A landing page serves as a crucial first step in developing a relationship with a potential customer. Besides the call-to-action they clicked on to get said landing page, it’s the first impression a customer will have of your company. It’s...

A landing page serves as a crucial first step in developing a relationship with a potential customer. Besides the call-to-action they clicked on to get said landing page, it’s the...

Design + Marketing - September 11, 2019

Personal Branding for Business Leaders – Part 2


In last week’s post, we noted the importance of personal branding for business leaders and challenged you to reflect on well-known companies and the notoriety of their CEOs. To quote ourselves, A strong CEO image = a strong brand image. Part 1...

In last week’s post, we noted the importance of personal branding for business leaders and challenged you to reflect on well-known companies and the notoriety of their CEOs. To quote...

Design + Marketing - August 26, 2019

Personal Branding for Business Leaders, Part 1


Mini challenge for you: Think of a few top companies that everyone knows. You know, those super successful, Fortune 500 companies, type companies. Did you think of Apple? Amazon? Tesla? Now, take a moment to think name as many CEOs of those...

Mini challenge for you: Think of a few top companies that everyone knows. You know, those super successful, Fortune 500 companies, type companies. Did you think of Apple? Amazon? Tesla? Now, take...

Design + Marketing - August 19, 2019

The Power of Microcopy


It creates better experiences. But what is microcopy? Hint: It’s not just “small” words. But it is called microcopy for a reason…It’s concise. Microcopy is well-placed wording that helps visitors to an interface understand how to complete actions. Microcopy might mean small...

It creates better experiences. But what is microcopy? Hint: It’s not just “small” words. But it is called microcopy for a reason…It’s concise. Microcopy is well-placed wording that helps visitors to an...

Design + Marketing - August 13, 2019

Your Guide to Great Calls to Action


No marketing campaign is complete without a call-to-action (CTA). In a few words, a good call to action is clear, concise and easy to follow and it delivers on what was promised to customers. But who wants to settle for...

No marketing campaign is complete without a call-to-action (CTA). In a few words, a good call to action is clear, concise and easy to follow and it delivers on what...

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