January 24, 2012
Charity: Water is strongly leading the charge in how non-profits utilize social media. Are you familiar with their work? They bring clean and safe drinking water to people in developing nations.
In just five years, Charity: Water has developed a powerhouse of an online presence, fully utilizing every possible medium and outlet to raise awareness and funds for their work.
Charity: Water leverages their blog, Facebook, and Twitter feeds to share compelling stories of the communities and individuals their donors help to support. And they do so with one of the highest standards of quality and excellence out there today, in any industry.
Their use of beautiful imagery and stunning video plays an enormous role in their success.
A quick glance at their website shows you their unbelievably high standard of excellence and the extreme lengths they go to represent well both their work and those they serve around the world.
Charity: Water makes their pictures, videos, and other materials easily accessible for people to grab and share through their own personal social media outlets. They have everything from blog banners to Twitter backgrounds — making it as easy as possible for others to help spread the word about the cause they believe in.
Non-profits and businesses can learn a lot from Charity: Water’s approach.
Make your partners or clients want to engage and spread the word by providing them with beautiful and excellent material, and by making it as easily accessible as possible. Offer something people feel proud to talk about, share with others, and represent.
Tell your story well — with passion and excellence. It draws people around you who want to use their own voice and influence to continue telling the story.
What would you like to see non-profits do or change
in their social media strategy?