Charity: Water is strongly leading the charge in how non-profits utilize social media. Are you familiar with their work? They bring clean and safe drinking water to people in developing nations.
With 1.3 million Twitter followers and 210,000 Facebook likes, they are clearly doing something right!
Charity: Water leverages their blog, Facebook, and Twitter feeds to share compelling stories of the communities and individuals their donors help to support. And they do so with one of the highest standards of quality and excellence out there today, in any industry.
A quick glance at their website shows you their unbelievably high standard of excellence and the extreme lengths they go to represent well both their work and those they serve around the world.
Charity: Water makes their pictures, videos, and other materials easily accessible for people to grab and share through their own personal social media outlets. They have everything from blog banners to Twitter backgrounds — making it as easy as possible for others to help spread the word about the cause they believe in.
Make your partners or clients want to engage and spread the word by providing them with beautiful and excellent material, and by making it as easily accessible as possible. Offer something people feel proud to talk about, share with others, and represent.
[HT: MajorMultimedia.com]