Need a Construction Company Logo? Here’s Why You Shouldn’t Do it Yourself
September 15, 2022
If you run a construction company you know how important it is to have a logo to represent your business. A strong construction company logo will help differentiate your business from the competition and build your brand in your local community. Your brand identity also helps to foster trust and loyalty between you and your customers.
But what if you don’t like your logo? Or if you’re just starting your construction business you may not have a logo just yet. If this is the case, you may be wondering if you can do it yourself. After all, how hard can it be? With free online graphic design programs like Canva and Stencil, why not give it a try? You may even save a good chunk of money, right?
While tools like Canva are a great help to small businesses like construction companies, a free graphic design program is not the best place to create the logo that will represent your brand to the community.
Sure, we will call out our bias on the front end. We are a digital marketing and graphic design company, so of course, we are urging you not to try and DIY your logo. But we are not saying this just to be “salesy.” We see so many small businesses make this mistake, and we want to explain why this isn’t a great idea.
Why DIYing Your Logo is a Bad Idea
When you start your business, you know going into it that there are basic non-negotiable costs involved in creating a company, such as licensure and accounting. The costs add up, and you look for places to save money. The mistake some entrepreneurs make is cutting corners on branding and logo design.
This hurts a new or growing business because branding is the foundation of your entire marketing strategy. If you don’t prioritize marketing, your business won’t grow. Word of mouth only goes so far. And when you realize the leads are slowing to a halt, you’ll spend even more time and money trying to make up for lost time.
We don’t want that to happen to you or any small business. We are a small business, and we want to help other small businesses thrive. So if you’re still on the fence about prioritizing this investment, here are some more points to consider before attempting to tackle your construction business logo on your own.
3 Reasons Why You Should Not Design Your Own Construction Company Logo
1. You’re not a graphic designer.
There are many important skills and abilities required to run a construction company—graphic design isn’t one of them. You already have so much on your plate, it doesn’t make sense to add logo design to the list. Besides, designing a logo is not as simple as it may seem. It requires a deep understanding of typography, color theory, and composition.
A professional designer will be able to create a unique logo that reflects your company’s brand. Your logo should be more than just a pretty picture – it should reflect the unique character of your construction company. A professional designer will take the time to get to know your company and its values and will create a logo that communicates this to your target audience.Furthermore, we are willing to bet that you do not have the time or appropriate graphic design software to do it yourself! We understand the temptation to try to save some money here but trust us, it will end up costing you more in the long run.
2. A professional designer will ensure your logo is effective in both digital and print media.
One big mistake people make when they try to DIY their logo is that they don’t consider the many different ways the logo will need to be displayed. Just because you create a logo that looks good on a computer screen doesn’t mean it will look good in other places.
A professional designer will be able to offer guidance and advice on how to use your logo effectively and take scalability into consideration when creating a design. For example, your construction company logo must look great on a business card, your website, social media profiles, vehicle wrap, outdoor banners, and more.
If you don’t know what you’re doing when you create a logo, it could look pixelated when you need to enlarge it, or it could look jumbled when you need to apply it on something smaller, like the side of an ink pen. An expert can help you avoid these issues.
3. A professional designer will be able to adapt your logo as your company grows and changes.
Very few logos stay the same over time. As your business grows and changes, you will want to make updates to keep the look fresh and relevant. We are not talking about major changes (unless you had a bad logo to begin with), but most logos will eventually need a refresh.Understanding this on the front end makes the updating process more manageable in the future. A professional designer will create a logo with this in mind, ensuring that it can be easily updated and altered down the line.
A professional designer will also be familiar with the latest trends in logo design and will be able to create a logo that looks modern and stylish while maintaining the simplicity needed to stand the test of time—which may lengthen the time between necessary updates.
Need a Construction Company Logo Design?
Investing in a professionally designed logo is one of the best decisions you can make for your construction company. It will help you build a strong brand identity and stand out from the competition. Furthermore, if you work with a digital marketing agency, you’ll receive a more comprehensive range of services.
We’ve helped construction companies with logo design, branding, and digital marketing to get more leads and grow. Check out this case study, and let us know if you’d like to set up a meeting to learn more about how we can help you!