You’ve heard us talk about the benefits of video here and here. If you are reading this, you are already sold on the fact that video is one of the most impactful marketing vehicles you can use for your business. Further, you’ve decided that you want to integrate video into your marketing campaigns.
Great!
This next set of blogs will help you determine which type of video is best for your objectives, as well as do a deeper dive into the logistics and considerations for the different types of video.
Each week we will dive into two types of videos and explain what is involved in each type. This week we are discussing Explainer Videos.
In this post, we explained that Explainer videos are a fantastic way to introduce a consumer to a new or foreign concept, or emphasize on how your product is different from other products on the market.
This post by Hubspot has some great examples of explainer videos – they’re usually quite informal, and involve the direct presentation of a product or a service to a customer, making them highly engaging and informative.
This is an example of an Explainer Video we did for Mercersburg Academy:
Our team had several considerations that we looked at and worked with the client on to prep them for the video. If you are thinking about an Explainer Video for your organization, they will be the same types of considerations you will need to examine. They are:
The appropriate length for your explainer video will depend on a variety of factors. We generally recommend no longer than 2 minutes for a video, and the ideal video length is less than 1 minute. However, if a minute does not allow you to get your customer engaged, interested, and to a point of where they would consider interacting with your organization, then you may need to go longer.
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In marketing we develop personas for everything, but then when we create Facebook, magazine, or video ads, we forget that we need to have to target a specific segment of the population in order for video to work. If you want your video to be successful, you must know who your audience is.
Length and personas (audience) will be a consideration for any video you produce, however, for Explainer videos they are particularly important because this type of video is a TOFU marketing tactic. If you can’t grab your prospect at the top of the funnel, then you will have a hard time nurturing them to take further steps. So clarity at this specific step is imperative to helping your customer advance into the next stages of the funnel.
Our team has created hundreds of videos over the years, but there are a few that are our favorites and that have earned us lots of client raves. Check out our team favorite explainer videos below!
Bridge of Hope:
Westminster Theological Seminary:
IMB:
RXsmart: