Website
Celebrating 100 Years
For the Appalachian Trail Conservancy’s 100-Year Centennial Celebration, we partnered with ATC leadership to create a dedicated online experience that would honor this milestone with intention. The new website features an interactive timeline, an events carousel, and a refreshed visual brand, all designed to engage visitors and showcase the lasting impact of the Trail.
We also integrated an e-commerce store, making it easy for ATC supporters to purchase Trail-related merchandise and further strengthen their connection to the Trail. This all-in-one digital hub brings the celebration to life and fosters deeper engagement with ATC’s mission.
“Through it all, the team at Cross & Crown has been a pleasure to work with — responsive, insightful, flexible, and understanding. Thanks for building such a great team.”
Caroline Ralston
Associate Vice President | Appalachian Trail Conservancy
