Website
A strategic platform for growth and connection
We began with an in-depth brand narrative and strategy process to uncover what makes C12 Northern New Jersey unique and identify their ideal audience. From there, we built a custom website designed to connect with Christian business leaders and generate meaningful leads.
The site includes integrated video content, a resource area for members, and lead-generating tools. By aligning the design with C12’s mission and values, we created a platform that supports its goals and strengthens its community.
Video
From member experiences to leadership vision
We captured the heart of C12’s mission through the voices of members and leadership. In a series of testimonial videos, members shared how it has deepened their faith and transformed their approach to business.
A feature with the Principal Chair offered a behind-the-scenes look at the vision and leadership driving the chapter forward. These videos bring the impact of C12 to life, authentically connecting with future members.
C12 Northern NJ Brand Introduction
Digital Marketing
Expanding reach with thoughtful marketing
To expand C12 Northern New Jersey’s reach, we developed a digital marketing strategy built on their custom website and brand narrative. We combined keyword research, SEO, and paid advertising to boost their visibility and align with Christian business leaders.
A well-structured content calendar guided organic and paid efforts, maintaining consistent messaging and fostering meaningful engagement. This strategy helped C12 reach its target audience and strengthened its presence in the digital space.
296%
increase in Facebook page visits
258%
increase in organic LinkedIn impressions
90%
increase in ranking keywords
