Part I: Background info on organization: Sunnyway Foods is a landmark local business in Greencastle and Chambersburg, PA. Founded by Aldine and Margaret Martin in 1955, this family-owned and operated grocery store has served the South Central community for over 60...

Part I: Background info on organization: Since 1976, Roland Builder has provided custom home building services for families in Mechanicsburg, PA, and the surrounding areas. What began as small remodeling projects grew to become the local standard for unique, high-end homes....

Every business owner knows that marketing is important, but what happens when trying to figure out marketing keeps you from the real work of your business? If it seems like marketing is taking over your life, you may want to...

Have you heard the buzz about all the digital marketing trends coming down the pike in 2020? From augmented reality (AR) to shoppable social posts, marketing technology (MarTech) is evolving at record speed. Brands want more opportunities to delight customers...

When you’re running your business, marketing can feel like a discipline that you know you need to do but don’t really want to do. Kind of like exercising during December. You know that you will feel better on January 1...

When it comes to B2B marketing strategies, Facebook probably isn’t at the top of the list. You may think businesses aren’t out on Facebook seeking things to buy...and you’re right, but neither is any other type of consumer! Yet, with...