Like a cult movie that bombed at the box office but has now become essential classics for any cinephile, good branding defies a momentary blip of lousy publicity. These movies, or in your case, brand, don’t need a sequel, they...

Trends come and go and unless your small business model is introducing trendsetting, innovating methods, it’s important to be leery of follow fads. Often as soon as you adopt them into your daily regime, the next trend is taking over...

Anytime there are experts in a specific field it’s common to find yourself in a niche market in which people question your authenticity, necessity, and authority. We encounter that often and are sure you do as well which is probably...

Spring has sprung (according to the calendar, at least) and April is upon us. For businesses, this also means a rapid end to the first quarter of the year; the optimal time to review the preliminary results of your annual...

Tony is a marketing genius. He is a genius because he learned from decades of focusing on the wrong marketing tactics what works and what doesn’t. He watched the marketing industry change from magazines to a highly digital ecosphere. He...

At Cross & Crown, we know how to help passionate people make a difference in the world and many of these difference-makers happen to be nonprofits. Since we first opened our doors, we’ve been creating strategies and tools to help nonprofits raise...