How Long Before I See Traffic After a Website Redesign?

June 29, 2023

3 minutes

Thinking about giving your website a makeover? It’s an exciting endeavor that can breathe new life into your online presence.

A website redesign can enhance the user experience, boost your brand’s credibility, and present an opportunity to optimize your website for search engines, all of which helps to attract more qualified leads. But one question looms large: How long will it take for your website to bounce back and regain its traffic? In this article, we’ll shed light on the factors that influence the impact of a website redesign on your traffic and provide insights on what you can expect during the recovery process.

Factors Affecting Traffic After a Website Redesign

Before you begin a revamp, you should know that a website redesign encompasses various changes that can significantly impact your traffic.

  1. Design & User Experience:
    The design and user experience of your website play a crucial role in search engine optimization (SEO) and traffic generation. When it comes to site design, factors such as responsiveness, mobile-friendliness, and intuitive navigation can influence how search engines perceive and rank your website. Additionally, a user-friendly experience can improve visitor engagement and encourage them to explore more pages on your site.
  2. Changes to URLs and Site Structure:
    Changes to URLs and site structure can also affect search engine indexing. It’s important to handle these changes carefully by setting up proper redirects and canonical tags. This ensures that search engines understand the relationship between old and new pages, preserving the value of your existing content.
  3. Page Speed & SEO:
    Website load speed is another critical factor in attracting and retaining visitors. Slow-loading sites can result in higher bounce rates and lower search engine rankings. Optimizing your website’s performance by compressing images, leveraging browser caching, and minimizing code can improve load times and enhance traffic.

Read More: 5 Reasons Why Page Speed is Important for SEO Impact

Timeline for Seeing Traffic Changes

The timeline for seeing traffic recovery varies depending on multiple factors. After a website redesign, search engines need time to reindex your site and update their database. The speed of this reindexing process can vary depending on factors such as the size and complexity of your website. It’s essential to set realistic expectations and understand that your efforts will be rewarded but patience is required.

During the initial period after the redesign, it’s common to experience a dip in traffic. This can be attributed to search engines adjusting to the changes and reevaluating your website’s relevance. To navigate this phase, it’s crucial to monitor your traffic closely and gather data. This data will help you identify patterns, make necessary adjustments, and track progress.

Ensuring a Smooth Transition

To minimize the negative impact on SEO during a website redesign, there are several best practices to follow.

  1. First and foremost, setting up proper redirects is essential. Redirects ensure that users and search engines are directed to the correct pages when URLs change. Canonical tags can also help preserve the value of existing web pages and prevent duplicate content issues.
  2. Consistency in keyword usage throughout your website is crucial for maintaining SEO efforts.
  3. Thoroughly testing the new design before launch helps identify any issues that may affect user experience or search engine visibility. Conducting comprehensive quality assurance checks ensures that your website functions smoothly across different devices and browsers.

Read More: UX/UI 101: How User Experience Strategy Helps Improve Conversions

Monitoring Impact on SEO and Traffic

After your website redesign, it’s vital to monitor the impact on your SEO and traffic. Tools such as Google Analytics and Google Search Console provide valuable insights with a range of data including:

  • Number of visitors to your site
  • Number of search engine hits for your sites
  • Specifics on which pages are visited
  • Percentage of site visitors arriving through social media links and search results

Analyzing this data can help you understand the effectiveness of your redesign and identify areas for improvement.

Monitoring changes in search engine rankings and organic traffic is crucial for adapting your SEO strategies. By staying updated on keyword rankings and search engine algorithm updates, you can make informed decisions to enhance your website’s visibility and attract more traffic.

Read More: 8 Website Redesign Tips to Help Crush Your Revenue Goals

Expected Timeframes for Traffic Recovery

Several factors influence the speed of traffic recovery after a website redesign. It’s important to understand that traffic recovery is a gradual process and can vary from a few weeks to several months. Patience is key during this period.

To inspire confidence, check out this real-world example where significant traffic growth was experienced following a redesign. This case study demonstrates that with the right strategies and execution, you can achieve positive results.


BowSeat are a non-profit organization dedicated to ocean conservation awareness. In 2011, founder Linda Cabot and her daughters filmed a documentary — From the Bow Seat — about the environmental issues impacting the Gulf of Maine.

This led to the birth of BowSeat Ocean Awareness Programs. BowSeat approached Cross & Crown to tell their story through an engaging brand video, bring a professional appeal to their nonprofit brand, and build a powerful user-focused website. As an award-winning nonprofit organization, BowSeat wanted to share their story and impact in a way that was not only visually appealing, but beautiful and compelling to watch.

Along with the website redesign, we also provided a new logo for BowSeat, to be used across all platforms. These new visuals helped BowSeat establish itself as a leading player in the world of ocean conservation.

The results were nothing short of astounding. New website visitors increased by 64%. Perhaps more importantly, visitors browsed the website for much longer, with pageviews increased by 239% and bounce rate decreased by 94%.

Best Practices for Expedited Recovery

While traffic recovery takes time, there are strategies you can implement to expedite the process. Here are some best practices to consider:

  • Optimize Website Content and Meta Tags: Ensure that your website’s content is optimized for search engines. Conduct keyword research and incorporate relevant keywords naturally throughout your content. Optimize meta tags, including title tags and meta descriptions, to accurately reflect the content of each page and entice users to click.
  • Build High-Quality Backlinks: Backlinks from reputable and relevant websites can significantly boost your website’s authority and visibility in search engine rankings. Focus on earning high-quality backlinks through guest blogging, outreach campaigns, and creating valuable content that others would want to link to.
  • Leverage Social Media and Content Marketing: Promote your redesigned website through social media platforms. Share engaging content, including blog posts, videos, and infographics, to drive traffic and generate buzz. Encourage social sharing to increase your reach and attract more visitors to your website.
  • Enhance User Experience: A seamless user experience is essential for retaining visitors and encouraging them to explore your website further. Optimize your website’s navigation, ensure fast load times, and make it easy for users to find the information they’re looking for. Consider implementing interactive elements and improving mobile-friendliness for a better overall experience.
  • Monitor and Adjust: Continuously monitor your website’s performance, traffic patterns, and user behavior. Use analytics tools to track key metrics such as page views, bounce rates, and conversion rates. Analyze the data to identify areas for improvement and make necessary adjustments to your SEO and marketing strategies.

The Power of a Website Redesign

As we have seen, a website revamp is an exciting opportunity that can provide a huge boost to your business and give you an edge in the digital world. While it may take time for your website to regain its traffic after a redesign, understanding the factors that influence traffic changes and setting realistic expectations will help you navigate the recovery process with confidence.

If you’re planning a website redesign, embrace the process, stay committed to continuous improvement, and be prepared to enjoy the rewards of a revamped online presence. Ready to get started? Reach out and let’s talk! We’d love to help make your goals for growth a reality.

Cross & Crown

About Cross & Crown

Cross & Crown is a team of creatives who are passionate about solving problems through design and technology, taking what is there and making it better. Based in Chambersburg, PA, we strive to help educate, advocate, and thrive in a digital world.

Our Culture

We drive results for work that matters.