Appalachian Trail Conservancy
Preserving Our Trail
A Cause Worth
The Appalachian Trail is one of our Nation’s most valuable treasures. As a nonprofit organization whose mission is to protect, manage, and advocate for the Appalachian Trail, we joined in the mission to help the Appalachian Trail Conservancy (ATC) overhaul and rebuild their website.
We teamed up with ATC leadership to help streamline their website’s user experience by refocusing their content to better communicate their impact, while also providing essential resources to visitors and hikers who set foot on the Trail.Visit Site
The ATC website contains a vast amount of content that appeals to different types of users. Visitors, hikers, conservation activists, and government agencies from all over the world visit the site on a consistent basis. We developed a page builder system for the ATC to use across their site to allow their team to build consistent and visually pleasing pages. The page builder allows the ATC to diversify their content while maintaining their brand colors, typography, and other important elements.
The Appalachian Trail runs more than 2,190 miles along the eastern U.S. from Maine to Georgia. Among the trail corridor lies 40 communities who are recognized in the A.T. Community™ program for supplying food, supplies, recreation, and volunteer opportunities.
The Appalachian Trail Conservancy wanted to bring greater attention and prominence to these supportive communities by highlighting their location through photo galleries, featured hikes, local businesses, and other historical information.
Across the Trail
Information regarding closures, re-routes, and advisories about places along the Appalachian Trail is crucial for all hikers and visitors. The ATC needed to create a place on their website where trail updates spanning the entire trail could be posted and viewed.
We built a trail updates page which allows a user to filter trail updates by state, park, or trail-wide. A color-coded system allows visitors to quickly recognize urgent alerts or closures with individual state identification.
Beyond the Trail
Not only did our work gave the Appalachian Trail Conservancy a newly branded look, but drastically increased page views and time spent on the across the site, allowing users to find the information they need quickly and efficiently.