For the Appalachian Trail Conservancy’s 100-Year Centennial Celebration, we partnered with ATC leadership to create a dedicated online experience that would honor this milestone with intention. The new website features an interactive timeline, an events carousel, and a refreshed visual brand, all designed to engage visitors and showcase the lasting impact of the Trail.
We also integrated an e-commerce store, making it easy for ATC supporters to purchase Trail-related merchandise and further strengthen their connection to the Trail. This all-in-one digital hub brings the celebration to life and fosters deeper engagement with ATC’s mission.
full Website
A more connected trail experience
Cross & Crown redesigned the Appalachian Trail Conservancy’s primary website to create a more cohesive experience for hikers, volunteers, members, and supporters. A streamlined sitemap, enhanced state-by-state hiking pages, featured hikes, an improved Trail Updates system, and an updated events calendar make it easier for visitors to find information, plan adventures, and stay connected to the Trail. Together, these improvements create a more accessible and user-friendly platform for everyone who relies on the Trail’s online resources.
“Through it all, the team at Cross & Crown has been a pleasure to work with — responsive, insightful, flexible, and understanding. Thanks for building such a great team.”
Caroline Ralston
Associate Vice President | Appalachian Trail Conservancy
20%
YoY increase in digital fundraising campaign revenue
18%
YoY increase in retail revenue (online store)
25%
YoY increase in total fundraising revenue
