Background

A Partnership
Built on Trust

David H. Martin Excavating – an excavation powerhouse – has partnered with Cross & Crown over the years for various design-related projects and technology needs. With our existing partnership, David H. Martin Excavating looked to Cross & Crown to update their website to showcase their service areas and better utilize messaging to engage new hires.

These website updates, paired with video work, led to the creation of an intranet focused on internal communication and a more effective process for accessing documents and resources in the field.

Video

Showcasing Every Day
Hard Work & Integrity

Seeking a fresh direction that advanced their recruitment strategy, David H. Martin worked with us to produce a video to communicate their mission, values, and the many benefits of employment at their company. After developing the concept, shaping the look and feel, and finalizing pre-production and filming logistics, a new package of hiring videos were integrated into their digital marketing strategy for maximum impact.

Branding

A Brand Built
For the Future

Their familiar brown and orange trucks were the inspiration for a fresh logo design. We wanted to bring a modern and clean-line execution to the grit and integrity that has classified this local business for so many years. At Cross & Crown, we love taking all the classic elements of your story and giving it an updated expression.

Web

Creating a Clean,
Easy to Navigate Website

In an effort to showcase their service areas online, David H. Martin Excavating gave Cross & Crown creative liberty to update their existing website to better match their evolving and growing brand, while expanding their website to better engage potential employees. Priorities for this web project included an employee portal and comprehensive service listings for a company that really does do it all. A design-first strategy meant offering a user experience that truly delights.

Our design team met with company leadership to establish a clear sitemap that prioritized David H. Martin’s commercial, residential, and environmental service areas, while adding pages to help communicate to potential hires.

Intranet Solutions

Staying Connected

As David H. Martin’s company and service area expanded, so did their need for an intranet system to keep them connected and equipped. Working with company leadership, the Cross & Crown team helped plan and build a secure, employee-focused intranet platform giving users access to the company directory, job site database, resources, and a powerful integrated search wherever they are.

Paid Organic + Social

Championing Their
Brand Message

David H. Martin came to our digital marketing team looking to increase their brand awareness and broaden their recruitment strategy. We were able to champion their brand message through social media management with a mixture of organic and paid social posts. With a well-thought-out plan, we were able to help David H. Martin grow their efforts as an employer and a service provider in our local community.

Monthly reports detailed the outcomes of their web analytics and organic and paid social media campaigns across channels. Each month’s report included core KPI vitals such as reach, page visits, and post performance, as well as, clicks, click-through rate, cost per click, impressions, and ad spend.