Video
Showcasing hard work and integrity
In close collaboration with the David H. Martin team, we produced an impactful series of recruitment videos highlighting their mission, values, and employee benefits. These videos became a cornerstone of their digital marketing strategy, resonating with potential hires and reinforcing the company’s brand message.
David H. Martin Legacy Video
Branding & IDentity
Crafting a modern identity for a legacy brand
Inspired by the iconic brown and orange trucks synonymous with David H. Martin Excavating, our branding team delivered a refreshed logo that balances grit with contemporary aesthetics. This modernized identity resonates with their longstanding commitment to quality and integrity.
Website
Enhancing user experience to drive recruitment
David H. Martin Excavating entrusted Cross & Crown with the creative freedom to revamp their website, aligning it with their evolving brand and growing operations. To attract potential hires and highlight their diverse service offerings, we designed a clean, mobile-friendly site with intuitive navigation. This design-first approach featured a comprehensive sitemap that emphasized their commercial, residential, and environmental services while integrating an employee portal for seamless communication.
26%
increase in page views
58%
increase in social user acquisition
25%
increase in web sessions
“Our partnership with Cross & Crown has enabled us to ensure a consistent branding presence. Their work, in all of its various forms, empowers our company to more easily reach our customers where they are at. The branding, marketing, and design work is exceptional. What I value most from their team is clear communication and their big picture thinking.”
Kirk Martin
President | David H. Martin Excavating
Intranet Solutions
Supporting growth with smarter connection
As David H. Martin’s footprint expanded, so did the need for an intranet to centralize resources and communication. We developed a secure, user-focused platform offering access to the company directory, job site database, and essential resources—available anytime, anywhere.
Paid Organic & Social
Championing brand awareness across social platforms
David H. Martin came to our digital marketing team looking to increase their brand awareness and broaden their recruitment strategy. We were able to champion their brand message through social media management with a mixture of organic and paid social posts. Detailed monthly reports outlined key performance metrics, such as click-through rates, ad impressions, and audience engagement, demonstrating measurable results.
Results
Getting the job done
34%
increase in Facebook followers
20%
increase in Instagram followers
63%
increase in Facebook visit
