New Valley Bank & Trust

Building A Better Bank

Services

Web

Background

A Bank For People

As the first de novo bank formed in southern New England in nearly a decade, New Valley Bank was founded by a group of business professionals who desired to build a bank meant for people – a stark difference from many modern banks today.

New Valley Bank partnered with Cross & Crown to build a new digital experience based around differentiating themselves from large banks, highlighting their customer service, and focusing on small to midsize business owners looking for loans.

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Web

Making Banking Personal

In order to best represent New Valley Bank’s brand in the digital space, leadership desired to build a website that focused on their target audience, avoided canned bank terminology, and portray their website in a clean and easy-to-navigate way.

The Cross & Crown team took the lead on designing the website with a simple approach, keeping page layouts clean and concise. We prioritized common user actions within the navigation, and used local imagery within the Springfield, MA area to give a sense of authenticity and community.

Web

Differentiating Services

New Valley Bank wanted to communicate directly to consumers about their services in a conversational way. Among regional competition, New Valley Bank recognized the need to be clear and concise about their services, but to also present their information clearly and avoid confusing banking terms.

The Cross & Crown web team focused on a clean and simple design for New Valley Bank’s service pages, breaking content into easily digestible sections. We added to New Valley Bank’s existing brand by breaking their service sections into different colors to more clearly distinguish between personal and business banking.

As a brand, we are dedicated to small businesses – that doesn’t mean just banking small businesses, it means partnering with them. We selected Cross & Crown, because of their ability to bring us a design that didn’t feel like other banks, they understood what makes us different, and they align with our identity as entrepreneurs. Trevor and his team took their time listening to our needs and delivered a site that is represents who we are – which is so important during a time when people are driven to meeting us online instead of in person.

Kate Gallo Megraw | COO & CIO

Results

A Growing Bank

New Valley Bank wanted to communicate directly to consumers about their services in a conversational way. Among regional competition, New Valley Bank recognized the need to be clear and concise about their services, but to also present their information clearly and avoid confusing banking terms.

We drive results for work that matters.