Lancaster County Sheriff’s Office

Website

Streamlining the hiring process

To better engage potential recruits and promote job opportunities, we developed a dedicated landing page that highlights the benefits of working with the sheriff’s office, the values they uphold, and the impact candidates can have on their community. This user-friendly page serves as a one-stop hub for all hiring information, making it easy for candidates to learn about open positions and apply directly.

Branding & Identity

Sharpening the image of service

We worked closely with the Lancaster County Sheriff’s Office to design a new logo that reflects their commitment to service, professionalism, and community. The updated logo is a visual representation of their core values, offering a fresh and modern look while maintaining the trust and authority they’ve built within the community. It’s a symbol that reinforces their mission and speaks to both the deputies and the people they serve.

Digital Marketing

Targeted content for a stronger force

The Lancaster County Sheriff’s Office faced challenges in reaching the right candidates to fill the many vacant positions on their team. Our solution was creating targeted social media content—both organic and paid—highlighting their mission, values, and the benefits of joining their team. This digital recruitment strategy successfully attracted better candidates while keeping the community informed about job openings, while positively shaping public perception.

Videography

Capturing the call to serve

The sheriff’s office’s recruitment message to life through a series of engaging testimonial videos. Each video highlights the rewarding opportunities of joining the force, showcasing real voices from current officers who share how they positively impact the community. With authentic storytelling and compelling visuals, these videos connect with potential recruits, making the process feel personal and inspiring them to take action.