Find the strategy behind the activity
Your digital marketing should bring the right people to your brand, give them a reason to engage, and move them toward action. We connect strategy, content, and channels around the outcomes that matter to your organization, creating a clear path from attention to engagement, leads, conversions, or deeper relationships.
Our capabilities include AEO, SEO, content marketing, social media, email marketing, paid advertising, and digital strategy. Performance data helps us see what is resonating, where opportunities exist, and how your marketing can become more effective over time.
Digital Strategy & Content Marketing
We map out a comprehensive digital blueprint that aligns your brand’s unique voice with strategic content that attracts, engages, and converts your ideal customers.
Social Media Marketing & Advertising
From organic posts to targeted ads, we ensure your message reaches the right audience and inspires meaningful interaction on every platform.
AI Strategy
Strengthen your AI search presence through content, technical optimization, and strategic architecture.
Search Engine Optimization (SEO)
We optimize your online presence to help your audience find you first, combining technical expertise with content strategy to boost your visibility.
FAQs
How much does digital marketing cost?
Digital marketing is typically priced based on the channels, services, frequency, and level of strategy involved. Projects or ongoing engagements can range from $1,500 to $5,000/month.
A focused SEO or content initiative will have a different scope than an integrated program combining content, SEO, social media, email, paid advertising, and ongoing optimization.
Can Cross & Crown manage ongoing digital marketing?
Yes. Digital marketing can be structured as an ongoing engagement as a monthly retainer. Depending on your needs, this may include strategy, content creation, SEO, GEO, social media, email, paid advertising, reporting, and optimization. We can also work with organizations that need support in a specific area rather than a full digital marketing program.
Can digital marketing work alongside my existing marketing team?
Yes. We can supplement an internal marketing team with strategy, creative, specialized expertise, or ongoing execution. Our team has also supported clients through individual projects and broader marketing engagements, making it possible to shape the relationship around the resources you already have.
How long does it take to see results from digital marketing?
The timeline depends on the channels and goals involved. Some campaigns, particularly paid advertising, can begin generating measurable data quickly, while SEO and content marketing typically require more time to build visibility and authority. We typically recommend evaluating performance over three months rather than expecting meaningful results from a few weeks of activity, with ongoing measurement and optimization throughout the engagement.
Can you help my business show up in AI search results?
Yes. C&C can evaluate how your organization currently appears across AI search experiences, identify gaps and opportunities, and develop an AEO strategy to strengthen your visibility. Depending on your needs, this may include an AI Visibility Audit, strategic recommendations, content improvements, and ongoing implementation.
What is AEO, and how is it different from SEO?
AEO, or Answer Engine Optimization, focuses on helping your content appear in AI-generated answers and other answer-based search experiences. SEO remains important for traditional search visibility, while AEO adds another layer by structuring content so search engines and AI systems can better understand, interpret, and reference it.
What platforms do you work with for digital marketing?
We work across the platforms that make sense for your audience, goals, and marketing strategy. Depending on the engagement, that may include:
- Paid advertising: Google Ads, Meta Ads, LinkedIn Ads
- Email marketing: Mailchimp, Flodesk, Klaviyo, HubSpot
- Social media: Facebook, Instagram, LinkedIn, YouTube, and other relevant social platforms
- Analytics and SEO: Google Analytics, Google Search Console, SEMrush
We select channels based on where your audience is and what each platform can realistically contribute to your goals rather than recommending every channel by default.
“The Cross & Crown team has been consistently responsive and adaptable, enabling us to take advantage of marketing opportunities and build a growing library of marketing assets.”
Mike Paré
SVP, Chief Financial Officer | New Valley Bank & Trust
Our Approach
The approach that powers our marketing
Digital marketing is about reaching the right audience at the right time with the right message. Our approach blends creativity with data-driven strategies, designing experiences that drive engagement, build loyalty, and turn potential into measurable insights.
1. Understanding Your Audience
Every successful campaign begins with knowing your audience inside and out. We have the tools to dive deep into your audience’s behaviors, preferences, and motivations to ensure every message resonates with the right people.
2. Engagement that Converts
We craft campaigns that go beyond likes and shares, creating meaningful interactions that move people to take action—whether it’s clicking, subscribing, or purchasing.
3. Design Meets Performance
Our approach blends form and function, creating assets that are visually compelling and optimized to achieve measurable results. From ads to landing pages, everything we design is built to perform.
4. Continuous Optimization
We don’t just set it and forget it. Our team constantly monitors, analyzes, and refines your campaigns to ensure they’re meeting your goals, maximizing ROI, and adapting to changes in real time.
Read More
October 5, 2026
How to Market a Church Without Compromising Your Mission
Church marketing can feel at odds with a church’s mission, but thoughtful communication can help more people find and connect with the ministry already happening in their community. Here’s how to market a church with clarity, authenticity, and a focus on serving people well.
Read Post
September 22, 2026
White Space Is One of the Most Powerful Design Tools
White space is more than empty space on a page. Learn how intentional spacing in web design improves readability, guides attention, and creates a better user experience.
Read Post
September 8, 2026
Google Ad Grant Eligibility: What Nonprofits Get Wrong
Many nonprofits focus on qualifying for the Google Ad Grant but overlook what comes next. This article explores the misconceptions that limit success, why strategy matters as much as eligibility, and how organizations can turn free advertising into meaningful engagement with donors, volunteers, and the communities they serve.
Read Post